Digital Media and Marketing
Bachelor's Degree · Bachelor of Arts · English · 4 years
- Degree
- BA (Bachelor of Arts)
- Program code
- 16004
- OSYM code
- -
- Active curriculum
- DMMA_BA_EN_2024
- CIU webpage
- Digital Media and Marketing
| Code | Course Name | Status | T+P+L | Coordinator | Instructor | Credit | ECTS | Language | Prerequisites |
|---|---|---|---|---|---|---|---|---|---|
| Year 1 · Semester 1 | |||||||||
| BUSN101 | INTRODUCTION TO BUSINESS-I | Required | 3+0+0 | Asst. Prof. Dr. Japheth Ahmed NUHU | Asst. Prof. Dr. DAGNU HAILE TESSEMA , Prof. Dr. Cem TANOVA , Asst. Prof. Dr. Japheth Ahmed NUHU | 3 | 6 | English | - |
| ECON101 | MICROECONOMICS | Required | 3+0+0 | Asst. Prof. Dr. Isah WADA | Assoc. Prof. Dr. Hasan RÜSTEMOĞLU , Asst. Prof. Dr. Isah WADA | 3 | 6 | English | - |
| ENGL141 | READING AND WRITING SKILLS-I | Required | 2+2+0 | Sr. Instr. Feryal VARANOĞULLARI | Sr. Instr. Feryal VARANOĞULLARI | 3 | 4 | English | ENGL031 , ENGL032 , ENGL033 , ENGL034 |
| ITEC101 | INFORMATION TECHNOLOGY | Required | 2+0+2 | - | Asst. Prof. Dr. Dokun Iwalewa OLUWAJANA | 3 | 6 | English | - |
| MRKT103 | ESSENTIALS OF MARKETING | Required | 3+0+0 | Prof. Dr. Halil NADİRİ | Prof. Dr. Halil NADİRİ | 3 | 6 | English | - |
| TREG100 | TURKISH LANGUAGE | Required | 2+0+0 | Asst. Prof. Dr. Esra KARAKAŞ KURT | Asst. Prof. Dr. Esra KARAKAŞ KURT | 0 | 2 | Turkish | - |
| TURK100 | TURKISH | Required | 2+0+0 | Instr. Rüya TALAB | Instr. Rüya TALAB | 0 | 2 | English | - |
| Year 1 · Semester 2 | |||||||||
| COMM104 | INTRODUCTION TO NEW MEDIA | Required | 3+0+0 | - | - | 3 | 6 | English | - |
| ENGL142 | READING AND WRITING SKILLS-II | Required | 2+2+0 | Sr. Instr. Feryal VARANOĞULLARI | Sr. Instr. Feryal VARANOĞULLARI | 3 | 4 | English | ENGL141 |
| HIST100 | HISTORY OF CIVILIZATION | Required | 2+0+0 | Assoc. Prof. Dr. Hasan SAMANİ | Assoc. Prof. Dr. Hasan SAMANİ | 0 | 2 | English | - |
| ITEC112 | INTRODUCTION TO PROGRAMMING | Required | 3+0+2 | Prof. Dr. Tolgay KARANFİLLER | Prof. Dr. Tolgay KARANFİLLER , Sr. Instr. Daniel Ike OKPALA | 4 | 6 | English | CMPE101 , ITEC103 |
| MRKT116 | MARKETING MANAGEMENT | Required | 3+0+0 | - | Assoc. Prof. Dr. Figen YEŞİLADA | 3 | 6 | English | - |
| PSYC110 | PSYCHOLOGY | Required | 3+0+0 | Assoc. Prof. Dr. Bengü BERKMEN | Sr. Instr. Zeliha YILMAZ | 3 | 6 | English | - |
| TARH100 | MODERN TURKISH HISTORY | Required | 2+0+0 | Assoc. Prof. Dr. Hasan SAMANİ | Assoc. Prof. Dr. Hasan SAMANİ | 0 | 2 | Turkish | - |
| Year 2 · Semester 1 | |||||||||
| DASC201 | FUNDAMENTALS OF DATA SCIENCE | Required | 3+0+0 | - | Asst. Prof. Dr. Görkem AKDUR , Sr. Instr. Daniel Ike OKPALA | 3 | 6 | English | - |
| DMMA203 | INTRODUCTION TO PUBLIC RELATIONS | Required | 3+0+0 | Asst. Prof. Dr. Bahar TAŞELİ | Asst. Prof. Dr. Bahar TAŞELİ | 3 | 6 | English | - |
| ITSE201 | CYBER SECURITY-I | Required | 3+0+2 | Asst. Prof. Dr. Yasemin BAY | Instr. Behnam SHAHRIARI | 4 | 6 | English | - |
| MRKT213 | PRINCIPLES OF DIGITAL MARKETING | Required | 3+0+0 | Assoc. Prof. Dr. Ahmad ALJARAH | Assoc. Prof. Dr. Ahmad ALJARAH | 3 | 6 | English | - |
| MRKT217 | CONSUMER BEHAVIOR | Required | 3+0+0 | Assoc. Prof. Dr. Figen YEŞİLADA | Assoc. Prof. Dr. Figen YEŞİLADA | 3 | 6 | English | - |
| Year 2 · Semester 2 | |||||||||
| EASC220 | ETHICS & SOCIAL RESPONSIBILITY | Required | 3+0+0 | Asst. Prof. Dr. DAGNU HAILE TESSEMA | Asst. Prof. Dr. DAGNU HAILE TESSEMA | 3 | 6 | English | - |
| FREEXX1 | FREE ELECTIVE | Free-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| ITSE202 | CYBER SECURITY-II | Required | 3+0+2 | - | Instr. Joel John OMINI | 4 | 6 | Turkish | - |
| MRKT210 | Services Marketing | Required | 3+0+0 | - | Assoc. Prof. Dr. Ahmad ALJARAH | 3 | 6 | English | - |
| VICD204 | DIGITAL IMAGE PROCESSING | Required | 2+2+0 | - | Sr. Instr. Hyun Bo PARK | 3 | 6 | English | - |
| Year 3 · Semester 1 | |||||||||
| FREEXX2 | FREE ELECTIVE | Free-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| MISY363 | FUNDAMENTALS OF MANAGEMENT INFORMATION SYSTEMS | Required | 3+0+0 | Assoc. Prof. Dr. Damla KARAGÖZLÜ | Assoc. Prof. Dr. Damla KARAGÖZLÜ | 3 | 6 | English | - |
| MRKN319 | Global Marketing | Required | 3+0+0 | Assoc. Prof. Dr. Figen YEŞİLADA | Assoc. Prof. Dr. Figen YEŞİLADA | 3 | 6 | English | - |
| MRKT313 | DATABASE MARKETING | Required | 3+0+0 | Assoc. Prof. Dr. Gamze GÜNER KİBAROĞLU | Assoc. Prof. Dr. Gamze GÜNER KİBAROĞLU | 3 | 6 | English | - |
| MRKT317 | ADVERTISING | Required | 3+0+0 | Assoc. Prof. Dr. Ahmad ALJARAH | Assoc. Prof. Dr. Ahmad ALJARAH | 3 | 6 | English | - |
| Year 3 · Semester 2 | |||||||||
| COMM403 | DIGITAL VIDEO PROCESSING | Required | 2+2+0 | - | Sr. Instr. UYGAR ERDİM | 3 | 6 | English | - |
| EASC363 | ENTREPRENEURSHIP | Required | 3+0+0 | Asst. Prof. Dr. Kağan DOĞRUYOL | Asst. Prof. Dr. Kağan DOĞRUYOL | 3 | 6 | English | - |
| MRKT308 | INTEGRATED MARKETING COMMUNITACION | Required | 3+0+0 | - | Assoc. Prof. Dr. Ahmad ALJARAH | 3 | 6 | English | - |
| MRKT310 | Marketing Planning | Required | 3+0+0 | - | Assoc. Prof. Dr. Ahmad ALJARAH | 3 | 6 | English | - |
| PRAD313 | CAMPAIGN DESIGN IN PUBLIC RELATIONS | Required | 2+2+0 | Asst. Prof. Dr. Bahar TAŞELİ | Asst. Prof. Dr. Bahar TAŞELİ | 3 | 6 | English | - |
| Year 4 · Semester 1 | |||||||||
| DMMAXX1 | FACULTY ELECTIVE | Area-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| DMMAXX2 | FACULTY ELECTIVE | Area-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| DMMAXX3 | FACULTY ELECTIVE | Area-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| MRKT413 | Marketing Research | Required | 3+0+0 | Prof. Dr. Cem TANOVA | Prof. Dr. Cem TANOVA | 3 | 6 | English | - |
| UNIEXX1 | UNIVERSITY ELECTIVE | University-Elective Elective | 3+0+0 | - | - | 3 | 6 | Turkish | - |
| Year 4 · Semester 2 | |||||||||
| DMMAXX4 | ELECTIVE | University-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| DMMAXX5 | ELECTIVE | University-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| DMMAXX6 | ELECTIVE | University-Elective Elective | 3+0+0 | - | - | 3 | 6 | English | - |
| MRKT412 | MARKETING CAPSTONE | Required | 3+0+0 | Prof. Dr. Tarık ATAN | Prof. Dr. Tarık ATAN , Prof. Dr. Halil NADİRİ , Asst. Prof. Dr. Saime ULUÇAYLI , Assoc. Prof. Dr. Ahmad ALJARAH | 3 | 6 | English | - |
| UNIEXX2 | UNIVERSITY ELECTIVE | University-Elective Elective | 3+0+0 | - | - | 3 | 6 | Turkish | - |