IN-SESSIONAL ENGLISH LANGUAGE-I

Course Description

The course aims an introduction to academic reading and writing skills. Students will be able to acquire their academic reading skills such as finding the main idea, skimming, scanning, understanding the text by reading comprehension and answering relevant questions, guessing meaning from context by referring to correct information, identifying text organization as numbering certain events, finding synonym vocabulary from paragraphs, identifying topics - matching them with headings, connecting words with connectors, identifying cohesion referring to given phrases. In effective written skills aims to develop critical thinking, which enables students respond to ideas in a well-organized written format. They identify the difference between sentence and paragraph writing, descriptive paragraphs, and example paragraphs. The writing goals are divided into two: rhetorical focus, language and grammar focus.

IN-SESSIONAL ENGLISH LANGUAGE-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 1- transfer a general revision on grammar structures
2. 02 2- intrepret and synthesize reading comprehension.
3. 03 3- identify three sections of essay writing. (The sentence and the paragraph, Descriptive Paragraphs, Example Paragraphs)
4. 04 4- arranging a performance on specific topics

Course Syllabus

Reference Books & Course Materials

1. 01 English, A. K. & English, M. L. NorthStar 3. Reading & Writing. 5th Ed. Pearson, 2020

Learning Outcomes

1. L01 1- transfer a general revision on grammar structures
2. L02 2- intrepret and synthesize reading comprehension.
3. L03 3- identify three sections of essay writing. (The sentence and the paragraph, Descriptive Paragraphs, Example Paragraphs)
4. L04 4- arranging a performance on specific topics

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix