Public Relations and Advertising

The Public Relations and Advertising program aims to graduate professionals equipped with up-to-date knowledge and skills in public relations and promotion, embodied in innovative and ethical values, and who contribute to the betterment of their communities. The program aims to cultivate students who are aware of contemporary trends and new technological advancements in public relations and advertising, and who possess the knowledge and experience to successfully implement professional practices. The program's vision includes demonstrating competence in both today's and tomorrow's communications world by recognizing the importance of their geography and universal values, and developing a versatile communicator identity. It also focuses on social and professional responsibilities with a sense of responsibility.

The Public Relations and Advertising Program produce graduates who :

•  are socially responsible individuals, both to their society and the world
• have acquired sufficient professional knowledge and skills
• possess a critical perspective and can generate constructive solutions
• actively utilize information technologies
• can work effectively both individually and in teams
• have developed self-confidence, recognize their social responsibilities, and embrace lifelong learning.
  

Public relations and advertising are communication disciplines, with an interdisciplinary structure closely intertwined with various social sciences. The Public Relations and Advertising program, with a curriculum that supports students' creativity, innovative ideas, and diverse thinking, aims to produce graduates equipped to design the communication environments of the future. Students have the opportunity to attend various activities within student clubs as well as those organized by the Faculty of Communication. They also have the opportunity to work at the CIU News Agency and Radio and Television studio, both within the Faculty of Communication, giving them the opportunity to develop the writing and visual presentation skills crucial for success in the fields of public relations and publicity. Every year, industry experts and respected figures teach part-time courses, give presentations, or participate in workshops. Various events, where professionals meet with students to share their knowledge and experience, significantly contribute to the professional development of our students.

To graduate from the Associate Degree program, students must successfully complete all courses in the program curriculum, totaling 120 ECTS credits (72 national credits), receive a D/S grade, complete one summer internship within the specified time and quality, and achieve a 2.00 Cumulative Grade Point Average (CGPA) out of 4.00.

Program Graduation Requirements:

1) Completion of a minimum of 120 ECTS credits.

2) Completion of all program courses and a minimum grade of "D" or "E"/"T" for credit courses and an "S" or "E"/"T" for non-credit courses.

3) Completion of a 30-day summer internship in Public Relations and Advertising and an "S" grade in the internship course.

4) A General Academic Grade Point Average (CGPA) of 2.00 or higher out of 4.00 is required.

TRNC citizens and TR citizen candidate students who have completed their entire high school education in TRNC. They are placed in undergraduate programs in line with their success in the CIU Student Placement and Scholarship Ranking Exam and the programs they prefer.

International students can directly apply online to our undergraduate programs by using the application portal. Please fill in your details correctly and upload all the required documents listed on the last page of the application form.

Our  graduates have a wide range of career opportunities. Having received English language training provides a significant advantage in job applications. Graduates can find employment in the press, public relations, and corporate communications departments of various public and private organizations, as well as in the marketing, public relations, and corporate communications departments of private businesses. Our graduates can be employed as communications specialists, copywriters, media planners, public relations specialists, and social media specialists. Graduates also have the opportunity to continue their undergraduate studies.

TYYÇ LEVEL 5 ASSOCIATE DEGREE

KNOWLEDGE Theoretical - Factual

1- Possesses basic theoretical and practical knowledge based on competencies acquired at secondary education level, supported by textbooks, practical tools, and other resources containing up-to-date information in the field. 2- Possesses basic knowledge of theories, methods, strategies, and techniques related to the field. 3- Possesses professional knowledge of communication media and tools.

SKILLS - Cognitive - Practical

1- Uses information sources, technologies, and tools related to the field.

COMPETENCES

Ability to Work Independently and Take Responsibility

1- Carries out the expected work as a team member in field-related practices.

Learning Competence

1- Evaluates the basic knowledge and skills acquired in the field, identifies and meets learning needs. 2- Directs learning towards a higher level of education. 3- Possess a commitment to lifelong learning.

Communication and Social Competence Field-Specific Competence

1- Ability to inform relevant individuals and institutions on matters related to the field; convey ideas and proposed solutions to problems both verbally and in writing; and use language effectively. 2- Ability to use a foreign language at least at the A2 General Level of the European Language Portfolio to keep up with current developments in the field and communicate with colleagues. 3- Ability to use computer software and information and communication technologies at least at the Basic Level of the European Computer Driving Licence required for the field. 4- Follows artistic, cultural, and social events. 5- Follows events and developments on the national and international agenda.

Students graduating from the program will:

1. Have knowledge of the fundamental concepts, theories, and methods of public relations, advertising, marketing, and integrated marketing communications.

2. Know the processes of media planning appropriate for target audiences in the field of public relations and advertising.

3. Have the ability to prepare periodic reports on activities in the field.

4. Have the ability to use research and planning methods and techniques related to public relations and advertising.

5. Have knowledge of crisis management processes in institutions and organizations.

6. Have knowledge of media and digital media communication techniques and processes related to the promotion of institutions and organizations.

7. Know how to develop and implement media strategies in the field of public relations and advertising.

8. Have knowledge of the legal regulations and ethics related to public relations and advertising.

9.  Be able to conduct marketing and consumer behavior research and plan based on the obtained research data.

10. Have the ability to execute public relations and advertising campaigns.

11. Possess the ability to utilize digital media and social media in the fields of public relations and advertising.

12. Possess the ability to utilize current and effective presentation techniques in the fields of public relations and advertising.

1- Demonstrates social, scientific, cultural, and ethical values in the collection, application, and dissemination of data related to the field.

2- Competently utilizes technologies related to the field.

3- Possess knowledge of relevant laws, regulations, and other legislation.

It is carried out by the commission active within the Faculty of Communication.