Public Relations and Advertising
Associate's Degree · Associate of Arts · English · 2 years
- Degree
- AA (Associate of Arts)
- Program code
- 41006
- OSYM code
- 300450118
- Active curriculum
- VAPR_AS_EN_2024
- CIU webpage
- Public Relations and Advertising
Reference term: 2026-27 Fall
-
P01
Conduct research, planning, implementation of a plan, and evaluate the results.
-
P02
Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
-
P03
Conduct advertising and campaign processes for traditional and new media.
-
P04
Carry out internal and external communication processes within institutions and organizations.
-
P05
Use the necessary audio-visual communication tools within the fields of public relations and advertising.
-
P06
Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
-
P07
Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
-
P08
Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
-
P09
Expresses his/her knowledge of perception and reputation management for institutions and organizations.
Outcomes vs courses matrix
| Course Code | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| CMMS101 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| CMMS104 | 5 | 5 | 3 | 3 | 4 | 5 | 5 | 3 | 3 | 4.00 |
| CMMS133 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| COMM331 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGL031 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGL032 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGL033 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGL034 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGL141 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGP010 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGP020 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGP030 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGP040 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGP050 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGP060 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ENGP070 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| FREEXX1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| HIST100 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| ITEC110 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| MRKT103 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| PRAD100 | 4 | 4 | 4 | 4 | 5 | 3 | 4 | 4 | 4 | 4.00 |
| PRAD111 | 3 | 2 | 3 | 3 | 3 | 5 | 5 | 5 | 5 | 3.78 |
| PRAD112 | 0 | 2 | 0 | 0 | 0 | 3 | 4 | 3 | 3 | 1.67 |
| PRAD311 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| PRAD313 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 3 | 4 | 4.22 |
| PRAD324 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| PRAD332 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| PRADXX1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| PRADXX2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| PRADXX3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| PSYC110 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| TARH100 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| TREG100 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| TURK100 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| UNIEXX1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| UNIEXX2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| Average | 0.47 | 0.47 | 0.39 | 0.39 | 0.44 | 0.58 | 0.64 | 0.50 | 0.53 | 0.49 |
| Maximum Value | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 4.78 |