Public Relations and Advertising

The Program Objectives of the Public Relations and Advertising Department are as follows:

1: To provide students with the theoretical and practical knowledge necessary for success in the fields of public relations and advertising.

2: To equip students with the skills to select and use contemporary tools and technologies necessary for professional practice in public relations and advertising.

3: To develop students' critical thinking, problem-solving, and analytical skills for effective public relations and advertising practices.

4: To develop students as creative, confident individuals with effective communication and strong presentation skills, a strong teamwork spirit.

5: To develop students as professionals in the public relations and advertising professions who embrace ethical codes, professional standards, and democratic values, respect human rights, and are socially responsible.

The Public Relations and Advertising Undergraduate Program is a four-year undergraduate program that aims to develop professionals in the field of communication who are creative, strategic thinkers, and committed to ethical values. The program provides students with both theoretical knowledge and practical experience in fields such as advertising, public relations, media planning, brand management, digital communication, and corporate communication. Adopting an interdisciplinary approach, the program cultivates graduates who are analytical and solution-oriented, aligned with industry expectations.

The program was established in the 1997–1998 academic year under the name Advertising and Public Relations. In 2020, it changed its name to Public Relations and Advertising, continuing its education. The program provides a strong academic and practical foundation that meets the needs of the media and communications sector.
Throughout their education, students actively participate in practical activities such as project development, campaign design, media analysis, creative content production, and the use of digital communication tools. They also gain industry experience through a mandatory internship. Graduates have career opportunities in a wide range of fields, including advertising agencies, public relations firms, digital media agencies, corporate communications units, and media organizations. The program also provides a solid foundation for graduates pursuing graduate education.

In order to be eligible for graduation, students must have successfully completed all courses in the curriculum (equivalent to a total of at least 240 ECTS) and their general weighted grade point average at graduation must be at least 2.00 out of 4.00.

Program Graduation Requirements:

1) Completion of a minimum of 127 credits (240 ECTS),

2) Completion of all program courses and a minimum grade of "D" or "E"/"T" for credit courses and an "S" or "E"/"T" for non-credit courses,

3) Completion of two separate 20-day summer internships in Public Relations and Advertising and an "S" grade in the internship courses,

4) A Cumulative Academic Grade Point Average (CGPA) of 2.00 or higher out of 4.00 is required.

Turkish citizen students who are successful in the exams conducted by the Higher Education Council Student Selection and Placement Center (ÖSYM) and are entitled to enroll in our university in line with their preferences can complete the registration process with the necessary documents for registration from our Registration and Liaison Offices throughout Turkey or from the Marketing Directorate on campus.

TRNC citizens and TR citizen candidate students who have completed their entire high school education in TRNC. They are placed in undergraduate programs in line with their success in the CIU Student Placement and Scholarship Ranking Exam and the programs they prefer.

Graduates of the Public Relations and Advertising Program are prepared to take on diverse roles in advertising agencies, public relations firms, media organizations, corporate communication departments of public institutions and private companies, digital marketing agencies, and social media management. They may also work in political communication consulting and non-governmental organizations.

In addition, graduates have the option to establish their own enterprises within the communications sector or pursue freelance careers. The program equips them with the theoretical knowledge and practical skills necessary to work effectively in national and international communication contexts. They also have the opportunity to advance their academic careers by enrolling in graduate programs.

All information regarding examinations, evaluation, and grading is available in the CYPRUS INTERNATIONAL UNIVERSITY REGULATION ON ASSOCIATE DEGREE AND UNDERGRADUATE DEGREE EDUCATION, TRAINING, EXAMS, AND ASSESSMENT PRINCIPLES. The relevant regulation is attached.

As is the case throughout the university, the Faculty of Communication has used the SOLO taxonomy to record learning outcomes in all courses, starting in the 2018-19 academic year. Using the SOLO taxonomy, learning outcomes in all courses are recorded using only measurable or observable action verbs. The table containing the Faculty of Communication's Solo taxonomy verbs is attached. 

KNOWLEDGE - Theoretical - Factual

TYYÇ1 Possess advanced theoretical and practical knowledge supported by textbooks containing up-to-date information in the field, practical tools, and other resources.

SKILLS - Cognitive - Practical

TYYÇ2 Ability to use advanced theoretical and practical knowledge acquired in the field.

TYYÇ3 Ability to interpret and evaluate data, identify and analyze problems, and develop solutions based on research and evidence, using advanced knowledge and skills acquired in the field.

COMPETENCES

Learning Competence

TYYÇ4 Ability to independently conduct advanced research in the field.

TYYÇ5 Ability to take responsibility individually and as a team member to solve unforeseen, complex problems encountered in field-related practices.

TYYÇ6 Ability to plan and manage activities for the development of employees under one's responsibility within the framework of a project.

Learning Competence

YYÇ7 Ability to critically evaluate advanced knowledge and skills acquired in the field.

TYYÇ8 Ability to identify learning needs and guide learning.

TYYÇ9 Ability to develop a positive attitude towards lifelong learning.

Communication and Social Competence

TYYÇ10 Ability to inform relevant individuals and institutions on matters related to the field; to convey thoughts and proposed solutions to problems both verbally and in writing.

TYYÇ11 Ability to share thoughts and proposed solutions to problems on matters related to the field with both experts and non-experts, supported by quantitative and qualitative data.

TYYÇ12 Ability to organize and implement projects and activities for the social environment with a sense of social responsibility.

TYYÇ13 Ability to use a foreign language at least at the B1 General Level of the European Language Portfolio to follow information in the field and communicate with colleagues.

TYYÇ14 Ability to use computer software and information and communication technologies at least at the Advanced Level of the European Computer Driving Licence required for the field.

Field-Specific Competence

TYYÇ15 Ability to act in accordance with social, scientific, cultural, and ethical values in the collection, interpretation, application, and dissemination of data related to the field.

TYYÇ16 Having sufficient awareness on the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.

1: Knows the basic concepts, theories, methods, and models in public relations, advertising, marketing, and integrated marketing communications.

2: Knows the processes of creating target audience-appropriate public relations and advertising messages, media planning, and strategy development.

3: Understands that public relations is a management function and understands organizational communication models.

4: Knows crisis management, corporate promotion, media, and digital media communication techniques.

5: Knows research and planning methods and techniques in public relations and advertising, and is data literate.

6: Is familiar with legal regulations and professional ethical values related to public relations and advertising.

7: Plans and executes communication activities and events for all stakeholders in institutions and organizations.

8: Conducts marketing research, analyzes consumer behavior, and plans based on this data.

9: Designs public relations, advertising, and media campaigns, and effectively utilizes digital media and social media.

10: Creates advertising messages and utilizes presentation techniques, taking into account the diverse characteristics of communication environments.

11: Acts in accordance with the standards and ethical codes of national and international professional organizations.

12: Monitors social developments, analyzes target audience behavior, and utilizes this information in campaigns.

13: Has the ability to solve problems related to their field and assume responsibility, either individually or as a team member.

14: Recognizes potential problems in crisis management processes, contributes to generating solutions and taking precautions.

15: Creates and implements brand and communication strategies.

16: Adopts the principle of lifelong learning and follows professional innovations and incorporates them into their work.

TYYÇ15: Acting in accordance with social, scientific, cultural, and ethical values in the collection, interpretation, application, and dissemination of data related to the field.

TYYÇ16: Possessing sufficient awareness of the universality of social rights, social justice, quality culture, and the protection of cultural values, as well as environmental protection and occupational health and safety.

Members of the Faculty of Communication Unit Quality Commission are as follows:

Assoc. Prof. Dr.  Dilan Çiftçi 

Asst. Prof. Dr. Bahar Taşeli

Asst. Prof. Dr. Göral Erinç Fundalar

Student member: Pegah Hazari