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Cyprus International University
TR

Public Relations and Advertising

Bachelor's Degree · Bachelor of Arts · English · 4 years

Degree
BA (Bachelor of Arts)
Program code
17006
OSYM code
-
Active curriculum
PRAD_BA_EN_2024
CIU webpage
Public Relations and Advertising

Reference term: 2026-27 Fall

  • P01

    Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.

  • P02

    Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.

  • P03

    Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.

  • P04

    Is able to use research and planning methods and techniques related to public relations and advertising.

  • P05

    Knows organisational crisis management processes.

  • P06

    Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.

  • P07

    Knows the creation and application of media strategy in the field of public relations and advertising.

  • P08

    Has knowledge of legal regulations and ethics related to public relations and advertising.

  • P09

    Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.

  • P10

    Is able to conduct public relations and advertising campaigns.

  • P11

    Is able to use digital media and social media in the fields of public relations and advertising.

  • P12

    Has the ability to use current and effective presentation techniques in the field of public relations and advertising.

  • P13

    Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.

  • P14

    Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.

  • P15

    Is able to create and implement brand and communication strategies.

  • P16

    Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.

  • P17

    Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.

  • P18

    Can communicate effectively within an international study and work environments.

  • P19

    Can apply their learning into practice in real work contexts,

Outcomes vs courses matrix

Course Code P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 Average
BUSN365 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
COMM101 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
COMM104 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
COMM133 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
COMM212 5 3 2 5 3 3 3 2 4 3 3 2 0 5 4 5 2 2 2 3.05
COMM231 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
COMM254 3 3 0 4 2 0 0 3 4 4 0 4 0 3 3 0 0 0 0 1.74
COMM261 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
COMM366 5 3 5 2 3 3 4 4 5 3 2 2 3 3 3 5 3 3 2 3.32
ECON211 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL031 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL032 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL033 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL034 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL141 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL142 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP010 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP020 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP030 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP040 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP050 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP060 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP070 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
FREEXX1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
FREEXX2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
FREEXX3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
FREEXX4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
HIST100 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ILAW242 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ITEC110 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
JOUR102 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRAD111 4 1 0 2 2 2 3 3 2 2 2 3 2 1 2 2 3 1 1 2.00
PRAD112 5 5 1 3 2 2 3 4 3 3 1 2 2 1 3 1 3 1 1 2.42
PRAD200 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRAD203 3 2 2 2 0 4 3 2 2 4 5 4 3 3 3 2 2 2 5 2.79
PRAD204 5 3 3 3 3 5 5 3 2 3 3 3 3 3 3 2 3 3 2 3.16
PRAD300 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRAD311 4 4 2 4 2 4 3 3 2 5 4 5 3 4 5 3 3 3 5 3.58
PRAD313 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRAD322 0 5 0 4 0 4 4 0 0 5 0 0 0 0 3 0 0 0 0 1.32
PRAD324 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRAD332 4 5 4 4 4 3 4 4 3 5 5 5 5 4 3 3 3 3 4 3.95
PRAD414 4 0 4 0 0 0 5 0 0 4 4 5 0 0 5 4 0 0 5 2.11
PRAD428 3 0 0 0 3 5 0 0 0 0 0 0 0 3 3 0 0 0 0 0.89
PRAD453 5 0 0 0 4 0 0 1 0 0 0 0 4 0 0 0 5 5 4 1.47
PRADXX1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRADXX2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRADXX3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRADXX4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRADXX5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PSYC110 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
SOCY101 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
TARH100 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
TREG100 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
TURK100 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
UNIEXX1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
UNIEXX2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
UNIEXX3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
VICD421 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00
Average 0.85 0.58 0.39 0.56 0.47 0.59 0.63 0.49 0.46 0.69 0.49 0.59 0.42 0.51 0.68 0.46 0.46 0.39 0.53 0.54
Maximum Value 5 5 5 5 4 5 5 4 5 5 5 5 5 5 5 5 5 5 5 4.89