ETHICS & SOCIAL RESPONSIBILITY

Course Description

The course is designed to familiarize students with concepts such as morality, theory of right and wrong, theory of value, what entails goodness and badness, and the theory of virtue and vice. After introducing these concepts, the course encourages students to think about ethical aspect of real life events and issues, makes them analytically examine their position in social life and how they deal with ethical issues. Students become more effective decision makers by examining the meaning and role of ethics in business environment, and social responsibility of business organizations. Topics include the relationship between business and society; identifying stakeholders and issues; the theoretical basis of business ethics; business ethics in management and leadership; the concept of corporate social responsibility; corporate social responsibility in practice.

ETHICS & SOCIAL RESPONSIBILITY

Evaluation Tools (Active Term)

Course outcomes

1. 01 Assess the role ethics in the business process (Solo 5)
2. 02 Explain the roles of ethics in decision-making process (Solo 3)
3. 03 Identify key sources and basic dimensions of ethics ( Solo 2)
4. 04 Discuss the relevant concepts and usage of practical cases/activities (Solo 5)

Course Syllabus

Reference Books & Course Materials

1. 01 Velasquez, Manuel G., author. Title: Business ethics : concepts & cases/Manuel G. Velasquez, Santa Clara University. Description: Eighth Edition. | New York : Pearson, [2017] | Revised edition of the author’s Business ethics, c2012.

Learning Outcomes

1. L01 Developing a deep insight about the concept of ethics SOLO 5
2. L02 Clarifying the differences between ethics, morality and law SOLO 3
3. L03 Identifying the sources and pervasiveness of unethical behaviors (The fraud triangle) SOLO 2
4. L04 Debating the role of ethics in business and evaluating the conflicts inherent in ethical and profitable approaches SOLO 5
5. L05 Discussing the methodology of ethical decision making by identification of key sources and basic dimensions of ethics SOLO 5
6. L06 Analyzing the relevant concepts and usage of practical cases/activitie SOLO 4

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix