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Cyprus International University
TR

Digital Media and Marketing

Bachelor's Degree · Bachelor of Arts · English · 4 years

Degree
BA (Bachelor of Arts)
Program code
16004
OSYM code
-
Active curriculum
DMMA_BA_EN_2024
CIU webpage
Digital Media and Marketing

Reference term: 2026-27 Fall

  • P01

    1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.

  • P02

    2. Become confident in their knowledge and skills so that they can successfully study and work on their own.

  • P03

    3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.

  • P04

    4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.

  • P05

    5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.

  • P06

    6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.

  • P07

    7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.

  • P08

    8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.

  • P09

    9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.

  • P10

    10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.

  • P11

    11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.

  • P12

    12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Outcomes vs courses matrix

Course Code P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 Average
BUSN101 2 3 3 5 4 4 5 5 4 2 5 5 3.92
COMM104 0 0 0 0 0 0 0 0 0 0 0 0 0.00
COMM403 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DASC201 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DMMA203 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DMMAXX1 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DMMAXX2 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DMMAXX3 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DMMAXX4 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DMMAXX5 0 0 0 0 0 0 0 0 0 0 0 0 0.00
DMMAXX6 0 0 0 0 0 0 0 0 0 0 0 0 0.00
EASC220 3 3 4 4 4 5 4 4 5 4 5 5 4.17
EASC363 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ECON101 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL031 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL032 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL033 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL034 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL141 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGL142 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP010 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP020 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP030 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP040 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP050 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP060 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ENGP070 0 0 0 0 0 0 0 0 0 0 0 0 0.00
FREEXX1 0 0 0 0 0 0 0 0 0 0 0 0 0.00
FREEXX2 0 0 0 0 0 0 0 0 0 0 0 0 0.00
HIST100 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ITEC101 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ITEC112 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ITSE201 0 0 0 0 0 0 0 0 0 0 0 0 0.00
ITSE202 0 0 0 0 0 0 0 0 0 0 0 0 0.00
MISY363 0 0 0 0 0 0 0 0 0 0 0 0 0.00
MRKN319 4 4 5 5 4 3 5 5 5 4 3 3 4.17
MRKT103 3 3 5 5 4 4 3 3 4 5 3 4 3.83
MRKT116 3 4 5 5 5 4 5 5 5 5 4 4 4.50
MRKT210 5 5 5 5 5 5 5 5 5 4 4 5 4.83
MRKT213 0 0 0 0 0 0 0 0 0 0 0 0 0.00
MRKT217 4 4 5 5 5 5 5 5 5 4 5 5 4.75
MRKT308 0 0 0 0 0 0 0 0 0 0 0 0 0.00
MRKT310 5 5 5 5 5 4 5 5 5 4 4 3 4.58
MRKT313 5 5 5 5 4 5 5 4 5 5 5 4 4.75
MRKT317 2 2 5 5 5 3 5 4 5 5 2 2 3.75
MRKT412 4 4 4 4 4 4 4 4 4 4 4 4 4.00
MRKT413 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PRAD313 0 0 0 0 0 0 0 0 0 0 0 0 0.00
PSYC110 0 0 0 0 0 0 0 0 0 0 0 0 0.00
TARH100 0 0 0 0 0 0 0 0 0 0 0 0 0.00
TREG100 0 0 0 0 0 0 0 0 0 0 0 0 0.00
TURK100 0 0 0 0 0 0 0 0 0 0 0 0 0.00
UNIEXX1 0 0 0 0 0 0 0 0 0 0 0 0 0.00
UNIEXX2 0 0 0 0 0 0 0 0 0 0 0 0 0.00
VICD204 0 0 0 0 0 0 0 0 0 0 0 0 0.00
Average 0.73 0.76 0.93 0.96 0.89 0.84 0.93 0.89 0.95 0.84 0.80 0.80 0.86
Maximum Value 5 5 5 5 5 5 5 5 5 5 5 5 5.00