INTRODUCTION TO PUBLIC RELATIONS
- Course
- DMMA203 - INTRODUCTION TO PUBLIC RELATIONS
- Department
- Digital Media and Marketing - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Bahar TAŞELİ
- Prerequisite
- -
- Keywords
Course Description
INTRODUCTION TO PUBLIC RELATIONS
INTRODUCTION TO PUBLIC RELATIONS
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Final exam | Final | 40 |
| Midterm exam | Midterm | 30 |
| Quiz | Quiz | 15 |
| Presentation | Presentation | 15 |
| Total | 100 | |
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course. What is public relations? |
| Week 2 | What public relations is and what it is not / How it differs from other communication disciplines |
| Week 3 | What do PR practitioners do? |
| Week 4 | The History and Growth of Public Relations |
| Week 5 | Communication / Communication Theories / QUIZ 1 |
| Week 6 | Public Opinion / Persuasion |
| Week 7 | Ethics |
| Week 8 | Midterm exam week |
| Week 9 | Public Relations and Social Media |
| Week 10 | Skills in public relations / Writing press releases / Communicating by objectives / Planning and executing the public |
| Week 11 | Skills in public relations / Writing press releases / Communicating by objectives / Planning and executing the public cont'd |
| Week 12 | Skills in public relations / Crisis management |
| Week 13 | Skills in public relations / Crisis management con'd |
| Week 14 | QUIZ 2 |
| Week 15 | Revision before the final exam |
Reference Books & Course Materials
- 01 Seitel, Fraser.P. The Practice of Public Relations. 13th Ed. Pearson, 2016.
- 02 Wolstenholme, Sue. (Ed.). Introduction to Public Relations. Pearson, 2013.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
- P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
- P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
- P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
- P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
- P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
- P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
- P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
- P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
- P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
- P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
- P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.