READING AND WRITING SKILLS-I

Course Description

This course aims to develop students' listening, speaking, reading - writing and study skills. The course provides students with the opportunity to develop their communication skills through controlled activities and to equip students with the basic study skills necessary to follow the curriculum of English. This course also provides students with the opportunity to process the newly acquired knowledge and to develop their ability to ask questions about how to apply the new knowledge to new situations and ask them to think critically. In addition, this course will enable students to learn about the different strategies required to review the various reading pieces, such as finding the main idea and distinguishing the details from the main idea.

READING AND WRITING SKILLS-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 1. be able to apply necessary reading strategies which are skimming and scanning, and paraphrase the academic reading texts.
2. 02 2. be able to interpret the given text and classify the given statements.
3. 03 3. be able to summarize the given text.
4. 04 4. be able to differenciate the main ideas of the reading texts from the supporting details.
5. 05 5. be able to identify the irrelevant sentences that destroy the unity of the paragraph.
6. 06 6. be able to process the required presentation skills.

Course Syllabus

Reference Books & Course Materials

1. 01 English, A. K & English, L.M. (2020). NorthStar 4 (5th Ed.) e-book, Pearson.
2. 02 ENGL141/ENGL143/ENGL145 Course Page on CIU Moodle (http//ciu.edu.tr)
3. 03 Pearson English Portal (login.pearson.com) for Online Assignments

Learning Outcomes

1. L01 1. be able to apply necessary reading strategies which are skimming and scanning, and paraphrase the academic reading texts.
2. L02 2. be able to interpret the given text and classify the given statements.
3. L03 3. be able to summarize the given text.
4. L04 4. be able to differenciate the main ideas of the reading texts from the supporting details.
5. L05 5. be able to identify the irrelevant sentences that destroy the unity of the paragraph.
6. L06 6. be able to process the required presentation skills.

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix