DIGITAL IMAGE PROCESSING

Course Description

Digital technologies has been transforming the field, communication, visual communication specifically. Products of these technologies surrounding us in our current world. Digital images and videos are developed and used for specific purposes in every fields of arts and sciences. This course knows this importance and introduces students to analytical tools and methods which are currently used in digital image processing as applied to image information for human visual perception. The general aim of the course is to explore the structure and meaning of the graphic and bitmap images; creation, editing, processing digitally for various media. Essential editing tools such as Photoshop will be taught to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools.

DIGITAL IMAGE PROCESSING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Conduct(3) a digital image.
2. 02 2. Describe(3) the methods of digitalizing
3. 03 3.Reproduce(2) the Image with digitalizing

Course Syllabus

Reference Books & Course Materials

1. 01 Conrad Chavez, (2024), Adobe Photoshop Classroom in a Book
2. 02 Rafael Gonzalez, Richard Woods, (2017), Digital Image Processing
3. 03 William K. Pratt, (2013 )Introduction to Digital Image Processing

Learning Outcomes

1. L01 Apply fundamental principles of digital image processing to manipulate and enhance visual content. SOLO 3
2. L02 Analyze digital images in terms of composition, color, and visual perception to improve design decisions. SOLO 4
3. L03 Design creative visual projects using Adobe Photoshop and generative AI tools. SOLO 4
4. L04 Evaluate and refine digital image outputs based on aesthetic, technical, and communicative criteria. SOLO 5

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix