INTRODUCTION TO NEW MEDIA

Course Description

This course aims to define new media environment formed as a result of the development of information and communication technologies and to introduce its properties. In this context, the process of transition from traditional one-way communication to two-way, interactive communication environment; features that differentiate new media from traditional media; basic dynamics of new media; cyberspace, interaction in cyberspace; user-generated content creation; alternative media; citizen media; information society are discussed. In addition, the way in which the new media changes and transforms personal and mass communication will be discussed. This theoretically-engaged course will give students a critical analytical introduction to how the knowledge and culture are shared and organized in the new media environments with its impact on social-political-cultural life.

INTRODUCTION TO NEW MEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define new concepts, products and services within the area of Internet and new media.
2. 02 Describe current developments in new media and their social, political, economical and cultural consequences.
3. 03 Interpret communication technologies as the articulation of power and as agents of social change.
4. 04 Apply ethical and legal standards when working with digital media.

Course Syllabus

Reference Books & Course Materials

1. 01 Flew, T. (2018). New Media: An Introduction. Oxford Canada, 3 Edition, ISBN: 0199026343
2. 02 Siapera, E. (2017). Understanding New Media. SAGE Publications Ltd, 2 Edition, ISBN: 1446297101
3. 03 Lister, M., Dovey, J., Giddings, S., Grant, I., Kelly, K. (2009). New Media: A Critical Introduction. Routledge, 2nd Edition, ISBN: 0415431611
4. 04 Edited by Glen Creeber and Royston Martin (2009). Digital Cultures; Understanding New Media. McGraw Hill. ISBN-13: 978-0-33-5221974

Learning Outcomes

1. L01 describe and explain the new concepts, products and services within the area of Internet and new media.
2. L02 describe the technocultural discourse surrounding new-media technologies and practice.
3. L03 describe, analyse and discuss the current development of new media and its social, political, economical and cultural consequences.
4. L04 analyze and evaluate the dynamics of media and technology in contemporary culture.
5. L05 use written, oral, and visual communication skills to communicate information and ideas about new media.
6. L06 evaluate communication technologies as the articulation of power and as an agent of social change.
7. L07 evaluate ethical and legal considerations in working with digital media.

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix