DIGITAL VIDEO PROCESSING

Course Description

The general aim of Digital Video Processing is to explore the structure of the video and to understand the nature of moving images and editing them digitally. Basics of digital video editing tools such as Adobe Premiere and After Effects will be given to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools. Within the scope of the course spatio-temporal sampling, motion analysis, parametric motion models, motion-compensated filtering, and video processing operations including noise reduction, restoration, super-resolution, deinterlacing and video sampling structure conversion, and compression will be examined. Video segmentation and layered video representations, watermarking, video streaming, compressed-domain video processing, and digital TV will also be covered in the course.

DIGITAL VIDEO PROCESSING

Evaluation Tools (Active Term)

Course outcomes

1. 01 Identifies best practice in the management of digital images.
2. 02 Processes different tools; video, audio, photo and text to narrate digital stories.
3. 03 Demonstrates managing pre-production, production and post-production processes. for video production.
4. 04 Visualizes creative expressions and reflects critical perspectives.

Course Syllabus

Reference Books & Course Materials

1. 01 Thompson, R. Bowen, C. (2024). Grammar of The Edit (5th ed.). New York: Focal Press
2. 02 Owens, J. (2020). Television Production (17th ed.). London: Taylor & Francis Group.
3. 03 Orlebar, J. (2002). Digital Television Production. London:Arnold.
4. 04 Miller, C.H. (2020). Digital Storytelling (4th ed.). New York: CRC Press

Learning Outcomes

1. L01 Identifies best practice in the management of digital images. SOLO 2
2. L02 Processes different tools; video, audio, photo and text to narrate digital stories. SOLO 3
3. L03 Demonstrates managing pre-production, production and post-production processes for video production. SOLO 4
4. L04 Visualizes creative expressions and reflects critical perspectives. SOLO 5

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix