ENTREPRENEURSHIP

Course Description

This course provides students the knowledge of understanding the role of entrepreneurial businesses and assesses the skills necessary to operate an entrepreneurial venture successfully. At the end of the course, the students are expected to be able to analyze and to decide about the business concept that fits into the current business environment. The students could also write a sound business plan for their entrepreneurial venture. The course is designed to familiarize students with the world of small business, and analyze the personal strengths and weaknesses of students relative to launching a career in entrepreneurship. Attention is given to planning, financing, starting and managing a small business.

ENTREPRENEURSHIP

Evaluation Tools (Active Term)

Course outcomes

1. 01 recognize the role of the entrepreneur in the new enterprise creation process
2. 02 summarize and present articles and/or case studies for implications for entrepreneurial business practice,
3. 03 all students will describe - the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, what is meant by entrepreneurship from a theoretical and practical perspective

Course Syllabus

Reference Books & Course Materials

1. 01 Norman M. Scarborough (2025). Essentials of Entrepreneurship and Small Business Management. Global edition 10th Ed. Edinburgh Gate, Harlow, Pearson. " Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall.

Learning Outcomes

1. L01 Recognize the Nature and Importance of Entrepreneurship SOLO 2
2. L02 Develop and Apply Creative and Innovative Thinking SOLO 4.5
3. L03 Conduct Feasibility Analysis and Design a Business Model SOLO 4
4. L04 Create and Implement Strategic and Business Plans SOLO 4.5
5. L05 Evaluate and Select the Best Path for Business Ownership and Growth SOLO 4

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix