Marketing Management
Master's Degree · Master of Arts · English · 2 years
- Degree
- M.A. (Master of Arts)
- Program code
- 50069
- OSYM code
- -
- Active curriculum
- MRKN_MA_EN_2021
- Graduation type
- With Thesis
- CIU webpage
- Marketing Management
| Code | Course Name | T+P+L | Credit | ECTS | Keywords |
|---|---|---|---|---|---|
| ACFN584 | ADVANCED CORPORATE FINANCE | 3+0+0 | 3 | 0 | |
| MRKN588 | ADVANCED MARKETING RESEARCH | 3+0+0 | 3 | 7 | |
| BUSN521 | BUSINESS ECONOMICS | 3+0+0 | 3 | 0 | - |
| DMMA306 | CONSUMER BEHAVİOR | 0+0+0 | 0 | 4 | CONSUMER BEHAVİOR |
| BUSN531 | DATA ANALYSIS & COMPUTER APPLICATIONS IN MANAGEMENT | 3+0+0 | 3 | 8 | |
| TRHM506 | DEVELOPMENT OF SUSTAINABLE TOURISM POLICIES AND PLANNING | 3+0+0 | 3 | 7 | |
| MRKN504 | DIGITAL MARKETING | 3+0+0 | 3 | 0 | - |
| BUSN538 | ENTREPRENEURSHIP | 3+0+0 | 3 | 0 | . |
| HCOM567 | HEALTHCARE, TECHNOLOGICAL DEVELOPMENTS AND DIGITALIZATION | 3+0+0 | 3 | 0 | |
| BUSN527 | HISTORY OF MANAGEMENT THOUGHT | 3+0+0 | 3 | 7 | |
| BUSN512 | HUMAN RESOURCE MANAGEMENT | 3+0+0 | 3 | 8 | |
| BUSN310 | HUMAN RESOURCES MANAGEMENT | 0+0+0 | 0 | 0 | - |
| BUSN556 | INDUSTRIAL, ORGANIZATIONAL AND WORK BEHAVIOR MANAGEMENT | 3+0+0 | 3 | 8 | |
| BUSN471 | INTERNATIONAL BUSINESS MANAGEMENT | 3+0+0 | 0 | 0 | INTERNATIONAL BUSINESS MANAGEMENT |
| TRHM504 | INTERNATIONAL HOTEL MANAGEMENT | 3+0+0 | 3 | 7 | |
| BUSN484 | INTERNATIONAL MARKETING | 0+0+0 | 0 | 0 | - |
| BUSN101 | INTRODUCTION TO BUSINESS | 0+0+0 | 0 | 0 | - |
| BUSN250 | INTRODUCTION TO MANAGEMENT | 0+0+0 | 0 | 6 | . |
| BUSN508 | LEADING, TRANSFORMATION AND CHANGE | 3+0+0 | 3 | 0 | - |
| BUSN331 | MARKETING | 0+0+0 | 0 | 0 | - |
| MRKN551 | MARKETING IN GLOBAL ENVIRONMENT | 3+0+0 | 3 | 8 | |
| DMMA203 | MARKETİNG MANAGEMENT | 0+0+0 | 0 | 7 | MARKETİNG MANAGEMENT |
| ILMC503 | MESSAGE DESIGN AND MEDIA MANAGEMENT | 3+0+0 | 3 | 0 | |
| ECON509 | MONETARY AND FINANCIAL THEORY | 3+0+0 | 3 | 8 | . |
| BUSN551 | MULTINATIONAL COMPANIES AND ISSUES IN GLOBALISATION | 3+0+0 | 3 | 0 | MULTINATIONAL COMPANIES AND ISSUES IN GLOBALISATION |
| BUSN540 | NEGOTIATION TECHNIQUES AND CONFLICT MANAGEMENT SKILLS | 3+0+0 | 3 | 0 | - |
| BUSN506 | OPERATION MANAGEMENT | 3+0+0 | 3 | 7 | |
| BUSN513 | ORGANIZATION AND MANAGEMENT | 3+0+0 | 3 | 8 | |
| MRKN509 | ORGANIZATION AND MANAGEMENT | 3+0+0 | 3 | 0 | - |
| BUSN566 | ORGANIZATION BEHAVIOUR | 3+0+0 | 3 | 7 | |
| BUSN306 | ORGANIZATIONAL BEHAVIOUR | 0+0+0 | 0 | 0 | ORGANIZATIONAL BEHAVIOUR |
| BUSN306 | ORGANIZATIONAL BEHAVIOUR | 0+0+0 | 0 | 0 | - |
| BUSN510 | ORGANIZATIONAL KNOWLEDGE MANAGEMENT | 3+0+0 | 3 | 8 | |
| BUSN517 | PROJECT MANAGEMENT | 3+0+0 | 3 | 0 | - |
| BUSN515 | RESEARCH METHODS | 3+0+0 | 3 | 8 | research |
| EMNT525 | RESEARCH METHODS | 3+0+0 | 3 | 0 | |
| MRKN510 | RESEARCH METHODS FOR MARKETING | 3+0+0 | 3 | 0 | - |
| BUSN369 | RESEARCH METHODS FOR SOCIAL SCIENCES | 0+0+0 | 0 | 0 | - |
| MRKN506 | SERVICES MARKETING | 3+0+0 | 3 | 0 | - |
| BUSN509 | STRATEGIC MANAGEMENT | 3+0+0 | 3 | 8 | |
| BUSN486 | STRATEGIC MANAGEMENT | 3+0+0 | 0 | 6 | |
| MRKN508 | STRATEGIC MANAGEMENT | 3+0+0 | 3 | 0 | - |
| ECON520 | SUSTAINABLE DEVELOPMENT | 3+0+0 | 3 | 0 | - |
| MRKN515 | SUSTAINABLE MARKETING | 3+0+0 | 3 | 8 | |
| BUSN595 | TECHNIQUES FOR STATISTICAL ANALYSIS | 3+0+0 | 3 | 0 | - |