HEALTHCARE, TECHNOLOGICAL DEVELOPMENTS AND DIGITALIZATION

Course Description

Technological developments and digital technologies change lives and completely reconstruct the health environment. Digital developments take patients to the center, and a new status quo and new roles are emerging for both the patient and health professionals and specialists. To this end, this course will inform the health sector employees of developments and new technologies and will increase the awareness of the participants about digitalization. The course will focus on developments and changes in the sector. The trends that shape the future of health and medicine, strengthened patients, health games, augmented reality and virtual reality, telemedicine and remote care, personalized medicine, and hospitals of the future are among the topics to be covered in this course.

HEALTHCARE, TECHNOLOGICAL DEVELOPMENTS AND DIGITALIZATION

Evaluation Tools (Active Term)

Course outcomes

1. 01 He / she can judge how the future will be in the health sector and how we should prepare for this future.
2. 02 Discuss how patients' empowerment can affect the future of the health sector.
3. 03 He / she can imagine and imagine the subjects such as telemedicine, remote care and personalized treatment in the treatment process of patients.
4. 04 Students will be able to evaluate the effects of 3D Printing, portable diagnostic / diagnostic devices on the treatment of the sector and patients and imagine developments.
5. 05 Illustrate and explain how the use of artificial intelligence can be effective in medical decisions.
6. 06 Compare current hospitals and future hospitals.
7. 07 Students will be able to discuss how preparing for the future in health sector, would change treating patients, health sector and healthy life in general.

Course Syllabus

Reference Books & Course Materials

1. 01 The Guide to the Future of Medicine, Bertalan Mesko, 2017
2. 02 The next web, how augmented reality is augmenting its own future, http://thenextweb.com
3. 03 https://disruptionhub.com/2018-disruptive-trends/
4. 04 www.modernhealthcare.com

Learning Outcomes

1. L01 He / she can judge how the future will be in the health sector and how we should prepare for this future. SOLO 5
2. L02 Discuss how patients' empowerment can affect the future of the health sector. SOLO 5
3. L03 He / she can imagine and imagine the subjects such as telemedicine, remote care and personalized treatment in the treatment process of patients. SOLO 5
4. L04 Students will be able to evaluate the effects of 3D Printing, portable diagnostic / diagnostic devices on the treatment of the sector and patients and imagine developments. SOLO 5
5. L05 Illustrate and explain how the use of artificial intelligence can be effective in medical decisions. SOLO 4
6. L06 Compare current hospitals and future hospitals. SOLO 4
7. L07 Students will be able to discuss how preparing for the future in health sector, would change treating patients, health sector and healthy life in general. SOLO 5

Program Outcomes

1. P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
2. P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
3. P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
4. P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
5. P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
6. P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
7. P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
8. P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
9. P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
10. P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
11. P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.

Po-Lo Matrix