ENTREPRENEURSHIP

Course Description

The course aims to familiarize students with the definition, characteristics of entrepreneurship and entrepreneurial thinking: the process by which entrepreneurs identify business ideas, evaluate and analyze their feasibility and change them into successful business. An entrepreneurial approach is appropriate for both large and small businesses belonging to private and public sectors. The students will develop a critical understanding of the nature of enterprise, entrepreneurship within the service industry together with actual entrepreneurial competence/skills.

ENTREPRENEURSHIP

Evaluation Tools (Active Term)

Course outcomes

1. 01 By the completion of the course the students should be able to do the following:1- assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
2. 02 2- discuss what is meant by entrepreneurship from a theoretical and practical perspective
3. 03 3- provide suggestions/implications for entrepreneurial business practice in their case studie
4. 04 discuss the relevant concepts and usage of practical cases/activities
5. 05 -demonstrating the use of learning resources

Course Syllabus

Reference Books & Course Materials

1. 01 Bruce R. Barringer 7th Edition (2024). Entrepreneurship: Successfully Launching New ventures

Learning Outcomes

1. The students demonstrate the use of learning resources SOLO 3
2. L01 The students will have assessed the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, SOLO 5
3. L02 The students discuss what is meant by entrepreneurship from a theoretical and practical perspective SOLO 5
4. L03 The students provide suggestions/implications for entrepreneurial business practice in their case studies SOLO 5
5. L04 The students discuss the relevant concepts and usage of practical cases/activities SOLO 5

Program Outcomes

1. P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
2. P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
3. P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
4. P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
5. P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
6. P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
7. P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
8. P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
9. P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
10. P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
11. P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.

Po-Lo Matrix