INTERNATIONAL HOTEL MANAGEMENT

Course Description

The development of hospitality and issues with hospitality management has been growing rapidly. We believe that hospitality is an area of activity that is sufficiently different to be considering separately from other aspects of management. In this lesson you will learn about: the international dimensions of hospitality management define the hospitality conception in global business environment, define key marketing concepts in global environment, to understand the strategic management process. Explain the criteria for changing international hospitality enterprises entry modes; understand the background to different approaches to international management. And students should be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally.

INTERNATIONAL HOTEL MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 review the internatinal dimensions of hospitality management
2. 02 Define the hospiytality concept in global business environment
3. 03 What business are we in?
4. 04 trait and skills do our empolyees need for achieve our strategic goals.
5. 05 manager roles in the organizations

Course Syllabus

Reference Books & Course Materials

1. 01 Clark, A., & Chen, Wei. (2007). International hospitality management concept and cases.Oxford: Elsevier.

Learning Outcomes

1. L01 Students will be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally. SOLO 5
2. L02 Students will be able to explain the cultural dynamic for organizations with national cultures, organizational cultures and touristic cultures. SOLO 3
3. L03 Students will be able to discuss the critical issues and trends in hospitality industry which are likely to impact the future of hospitality. SOLO 5
4. L04 Students will be able to summarize key marketing concepts in the global environment and the fundamental elements for a successful global marketing. SOLO 4
5. L05 Students will be able to evaluate strategic management process and identify organizations’ and countries’ competitive advantages. SOLO 5
6. L06 Students will be able to discuss human resource management concerns in hospitality industry. SOLO 5

Program Outcomes

1. P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
2. P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
3. P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
4. P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
5. P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
6. P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
7. P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
8. P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
9. P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
10. P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
11. P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.

Po-Lo Matrix