STRATEGIC MANAGEMENT

Course Description

Business policy is a synthesis of the principles of business management with emphasis upon the formation of business decisions and policies. The purpose of this course is to enable the student to draw on analytic tools and factual knowledge from all other courses in analyzing comprehensive business problems.to enhance ability to do the job of a general manager responsible for strategic performance. Specifically, to integrate the different functional areas of business into a cohesive whole. The challenge is not only in identifying weaknesses and threats facing firms , but to appreciate the strengths of the firm and anticipate opportunities in the external environment. This course is to correct organizational failures and expand upon organizational successes,however failureand success may be defined.

STRATEGIC MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 Analysing the basics of strategic management (4)
2. 02 Clarifying the methods and thecniques of internal and external scanning (3)
3. 03 Develop skills in managerial decision making (5)
4. 04 Applying strategy implementation (4)
5. 05 Clarifying methods and techniques of evaluation and control (3)
6. 06 TOTAL SOLO 3,80

Course Syllabus

Reference Books & Course Materials

1. 01 Wheelen, T.L., Hunger, D.J., Hoffman, A.N., and Bamford, C.E. 2023. Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 16th Edi.
2. 02 Good Strategy Bad Strategy, The Difference and Why It Matters, Rumelt, Profile Books

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
2. P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
3. P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
4. P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
5. P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
6. P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
7. P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
8. P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
9. P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
10. P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
11. P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.

Po-Lo Matrix

The PO-LO matrix has not been populated yet.