INTERNATIONAL BUSINESS MANAGEMENT
- Course
- BUSN471 - INTERNATIONAL BUSINESS MANAGEMENT
- Department
- Marketing Management - English - Master
- Course Type
- Scientific Preparation
- Status
- Required
- Language
- English
- Credit
- 0
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
INTERNATIONAL BUSINESS MANAGEMENT
INTERNATIONAL BUSINESS MANAGEMENT
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Describe the basic principles and fundamentals of international business (Solo 2)
- 02 Recognize main ethical issues in globalized business world (Solo 2)
- 03 Relate international trade theories and economic integration to business developments nowadays (Solo 4)
- 04 Evaluate strategies applied for international business management (Solo 5)
- 05 Judge global organization strategic decisions regards production, logistics and outsourcing (Solo 5)
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | General introduction and orientation (Ch 1) |
| Week 2 | Globalization (Ch 1) |
| Week 3 | Ethics in International Business (Ch 5) |
| Week 4 | Conference on Business Management |
| Week 5 | International Trade Theory (Ch 6) |
| Week 6 | Regional Economic Integration (Ch 9) |
| Week 7 | Review and assignment presentations (Ch 1, 5, 6, 9) |
| Week 8 | Midterm exam |
| Week 9 | Midterm exam |
| Week 10 | The strategy of international business (Ch 13) |
| Week 11 | The organization of international business (Ch 14) |
| Week 12 | Entry strategy and strategic alliances (Ch 15) |
| Week 13 | Global production, outsourcing and logistics (Ch 17) |
| Week 14 | Assignment presentations |
| Week 15 | Final exam |
Reference Books & Course Materials
- 01 Hill, Charles. International Business. Competing in the Global Marketplace. 9th Edition. McGraw-Hill Irwin.
- 02 PPTs, videos and other documents on Moodle
- 03 Case studies from the book and other sources published on Moodle
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
- P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
- P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
- P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
- P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
- P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
- P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
- P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
- P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
- P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
- P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.