RESEARCH METHODS

Course Description

This course is designed to be a background pass to graduate studies. The ability to formulate a research question, finding the data relevant to research questions, analyze those data, and presentation of research findings are skills that will be acquired through this course. Scientific thinking skills and methods of research, using library and online archives, experimental design, and presenting quantitative data are modules covered within the scope of this course. Scientific communication, writing research proposals, scientific reporting and thesis writing are also supported. Conference presentations, time management in research projects, ethical issues, plagiarism and skills of working in a group and networking are also highlighted throughout the semester.

RESEARCH METHODS

Evaluation Tools (Active Term)

Course outcomes

1. 01 Assess suitable types of research
2. 02 Plan and write an effective research proposal
3. 03 Design and conduct a proper scientific research
4. 04 Perform ethical research
5. 05 Perform an effective literature survey
6. 06 Assess data collection methods
7. 07 Perform experiments and evaluate data
8. 08 Report and present research results

Course Syllabus

Reference Books & Course Materials

1. 01 Dr. Pandey, Prabhat and Dr. Meenu Mishra Pandey, “ RESEARCH METHODOLOGY: TOOLS AND TECHNIQUES”, ISBN 978-606-93502-7-0, © Bridge Center, 2015
2. 02 John W. CRESWELL, "Research Design", 4th Ed., Sage Publications Ltd.,2014.
3. 03 Patrick DUNLEAVY, "Authoring a PhD:How to Plan, Draft, Write and Finish a Doctoral thesis or Dissertation", Palgrave Study Guides, 2003.

Learning Outcomes

1. L01 Ability to conduct a proper scientific research
2. L02 Conducting ethical research
3. L03 Familiarity with different types of research
4. L04 Experience in writing an effective research proposal
5. L05 Experience in conducting an effective literature survey
6. L06 Experience in research design
7. L07 Experience in data collection methods
8. L08 Experience in experimentation and data interpretation
9. L09 Experience in Scientific Writing and Scientific Presentation

Program Outcomes

1. P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
2. P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
3. P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
4. P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
5. P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
6. P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
7. P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
8. P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
9. P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
10. P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
11. P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.

Po-Lo Matrix