READING AND WRITING SKILLS-I

Course Description

This course aims to develop students' listening, speaking, reading - writing and study skills. The course provides students with the opportunity to develop their communication skills through controlled activities and to equip students with the basic study skills necessary to follow the curriculum of English. This course also provides students with the opportunity to process the newly acquired knowledge and to develop their ability to ask questions about how to apply the new knowledge to new situations and ask them to think critically. In addition, this course will enable students to learn about the different strategies required to review the various reading pieces, such as finding the main idea and distinguishing the details from the main idea.

READING AND WRITING SKILLS-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 1. be able to apply necessary reading strategies which are skimming and scanning, and paraphrase the academic reading texts.
2. 02 2. be able to interpret the given text and classify the given statements.
3. 03 3. be able to summarize the given text.
4. 04 4. be able to differenciate the main ideas of the reading texts from the supporting details.
5. 05 5. be able to identify the irrelevant sentences that destroy the unity of the paragraph.
6. 06 6. be able to process the required presentation skills.

Course Syllabus

Reference Books & Course Materials

1. 01 English, A. K & English, L.M. (2020). NorthStar 4 (5th Ed.) e-book, Pearson.
2. 02 ENGL141/ENGL143/ENGL145 Course Page on CIU Moodle (http//ciu.edu.tr)
3. 03 Pearson English Portal (login.pearson.com) for Online Assignments

Learning Outcomes

1. L01 1. be able to apply necessary reading strategies which are skimming and scanning, and paraphrase the academic reading texts.
2. L02 2. be able to interpret the given text and classify the given statements.
3. L03 3. be able to summarize the given text.
4. L04 4. be able to differenciate the main ideas of the reading texts from the supporting details.
5. L05 5. be able to identify the irrelevant sentences that destroy the unity of the paragraph.
6. L06 6. be able to process the required presentation skills.

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix