IN-SESSIONAL ENGLISH-I

Course Description

This course is designed to assist students whose language proficiency level is not adequate to achieve academic reading and writing skills. In this respect this course provides a general revision on grammatical structures such as present tenses, past tenses, future forms, and adverbial clauses to ensure that students are equipped with the required background knowledge to achieve academic reading and writing tasks successfully. Regarding writing skills, students are introduced to sentence structures, basic components of paragraphs such as topic sentence, topic and controlling idea, supporting sentences, and concluding sentences. Students are expected to reflect the acquired knowledge by writing a short descriptive paragraph about themselves. This course also provides the opportunity to improve students’ reading skills through a variety of reading passages.

IN-SESSIONAL ENGLISH-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 By the completion of the course the students will able to:
2. 02 1- tranfer a general revision on grammar structures
3. 03 2- intrepret and synthesize reading comprehension.
4. 04 3- identify three sections of essay writing. (The sentence and the paragraph, Descriptive Paragraphs, Example Paragraphs)
5. 05 4- arranging a performance on specific topics

Course Syllabus

Reference Books & Course Materials

1. 01 Haugnes, N. & Maher, B. (2020). NorthStar: Reading & Writing Level 2, Fifth Edition, Pearson

Learning Outcomes

1. L01 By the completion of the course the students will able to:
2. L02 1- tranfer a general revision on grammar structures
3. L03 2- intrepret and synthesize reading comprehension.
4. L04 3- identify three sections of essay writing. (The sentence and the paragraph, Descriptive Paragraphs, Example Paragraphs)
5. L05 4- arranging a performance on specific topics

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix