IN-SESSIONAL ENGLISH LANGUAGE-I

Course Description

The course aims an introduction to academic reading and writing skills. Students will be able to acquire their academic reading skills such as finding the main idea, skimming, scanning, understanding the text by reading comprehension and answering relevant questions, guessing meaning from context by referring to correct information, identifying text organization as numbering certain events, finding synonym vocabulary from paragraphs, identifying topics - matching them with headings, connecting words with connectors, identifying cohesion referring to given phrases. In effective written skills aims to develop critical thinking, which enables students respond to ideas in a well-organized written format. They identify the difference between sentence and paragraph writing, descriptive paragraphs, and example paragraphs. The writing goals are divided into two: rhetorical focus, language and grammar focus.

IN-SESSIONAL ENGLISH LANGUAGE-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 1- transfer a general revision on grammar structures
2. 02 2- intrepret and synthesize reading comprehension.
3. 03 3- identify three sections of essay writing. (The sentence and the paragraph, Descriptive Paragraphs, Example Paragraphs)
4. 04 4- arranging a performance on specific topics

Course Syllabus

Reference Books & Course Materials

1. 01 English, A. K. & English, M. L. NorthStar 3. Reading & Writing. 5th Ed. Pearson, 2020

Learning Outcomes

1. L01 1- transfer a general revision on grammar structures
2. L02 2- intrepret and synthesize reading comprehension.
3. L03 3- identify three sections of essay writing. (The sentence and the paragraph, Descriptive Paragraphs, Example Paragraphs)
4. L04 4- arranging a performance on specific topics

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix