Marketing Management

P01

PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.

P02

PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.

P03

PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.

P04

PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.

P05

PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.

P06

PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.

P07

PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.

P08

PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.

P09

PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.

P10

PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.

P11

PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.