Marketing Management
Master's Degree · Master of Arts · English · 2 years
- Degree
- M.A. (Master of Arts)
- Program code
- 50070
- OSYM code
- -
- Active curriculum
- MRKN_MA_PRJ_EN_2021
- Graduation type
- Without Thesis
- CIU webpage
- Marketing Management
| Code | Course Name | T+P+L | Credit | ECTS | Keywords |
|---|---|---|---|---|---|
| MRKN588 | ADVANCED MARKETING RESEARCH | 3+0+0 | 3 | 7 | |
| DMMA306 | CONSUMER BEHAVİOR | 0+0+0 | 0 | 4 | CONSUMER BEHAVİOR |
| BUSN531 | DATA ANALYSIS & COMPUTER APPLICATIONS IN MANAGEMENT | 3+0+0 | 3 | 8 | |
| TRHM506 | DEVELOPMENT OF SUSTAINABLE TOURISM POLICIES AND PLANNING | 3+0+0 | 3 | 7 | |
| COMM628 | DIFFUSION OF INNOVATIONS AND COMMUNICATION | 3+0+0 | 3 | 8 | |
| MRKN504 | DIGITAL MARKETING | 3+0+0 | 3 | 0 | - |
| TRHM504 | INTERNATIONAL HOTEL MANAGEMENT | 3+0+0 | 3 | 7 | |
| BUSN508 | LEADING, TRANSFORMATION AND CHANGE | 3+0+0 | 3 | 0 | - |
| BUSN331 | MARKETING | 0+0+0 | 0 | 0 | - |
| MRKN551 | MARKETING IN GLOBAL ENVIRONMENT | 3+0+0 | 3 | 8 | |
| DMMA203 | MARKETİNG MANAGEMENT | 0+0+0 | 0 | 7 | MARKETİNG MANAGEMENT |
| ECON509 | MONETARY AND FINANCIAL THEORY | 3+0+0 | 3 | 8 | . |
| BUSN551 | MULTINATIONAL COMPANIES AND ISSUES IN GLOBALISATION | 3+0+0 | 3 | 0 | MULTINATIONAL COMPANIES AND ISSUES IN GLOBALISATION |
| BUSN540 | NEGOTIATION TECHNIQUES AND CONFLICT MANAGEMENT SKILLS | 3+0+0 | 3 | 0 | - |
| MRKN509 | ORGANIZATION AND MANAGEMENT | 3+0+0 | 3 | 0 | - |
| BUSN566 | ORGANIZATION BEHAVIOUR | 3+0+0 | 3 | 7 | |
| BUSN306 | ORGANIZATIONAL BEHAVIOUR | 0+0+0 | 0 | 0 | - |
| BUSN517 | PROJECT MANAGEMENT | 3+0+0 | 3 | 0 | - |
| BUSN515 | RESEARCH METHODS | 3+0+0 | 3 | 8 | research |
| MRKN510 | RESEARCH METHODS FOR MARKETING | 3+0+0 | 3 | 0 | - |
| MRKN506 | SERVICES MARKETING | 3+0+0 | 3 | 0 | - |
| MRKN508 | STRATEGIC MANAGEMENT | 3+0+0 | 3 | 0 | - |
| MRKN515 | SUSTAINABLE MARKETING | 3+0+0 | 3 | 8 |