GRAPHIC DESIGN-III

Course Description

This course is a studio practice and continuation of GRAP 202, which aims to focus on Graphic design principles and contemporary awareness in visual communication, specifically on these areas: Environmental Graphic Design, way finding design, and information design. Students will be exposed to a survey of environmental graphic design to include way finding systems, signage, identity graphics, pictogram design, mapping and briefly introduction to info graphics. This course is concerned with the visual aspects of way finding, experiencing information through the context, communicating identity and information. Discourse will focus on form and user experience as it relates to information, environment and cultural context.

GRAPHIC DESIGN-III

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Basic Design Layout-Gavin Ambrose, Paul Harris / https://issuu.com/carlosgomez58/docs/gavin_ambrose__paul_harris_-_basic_design-layout
2. 02 Design Thinking - Gavin Ambrose, Paul Harris / https://issuu.com/marylizcf/docs/design_thinking_-_gavin_ambrose_-_p
3. 03 Wayfinding and Signing Guidelines for Airport Terminals and Landside WASHINGTON, D.C. 2021 www.TRB.org
4. 04 Graphic Design Thinking: Beyond Brainstorming - Ellen Lupton / https://issuu.com/papress/docs/graphicdesignthinking

Learning Outcomes

1. L01 Identify(2) graphic design movements and popular cultural elements and apply(4) them into creative and original graphic design works. SOLO 3
2. L02 Illustrate(3) two-dimensional and three-dimensional visuals correctly and effectively. SOLO 3
3. L03 Demonstrate(4) a thorough understanding of the elements of graphic design. SOLO 4
4. L04 Design(4) and Process(3) images for print & web SOLO 3.5
5. L05 Integrate(4) visual elements and typography effectively. SOLO 4

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix