TYPOGRAPHY-II

Course Description

The aim of the course is to let students create typographic designs with the theoretical information gained in GRAP 107 Lettering and Introduction to Typography and to examines advanced applications of the studies completed in Typography I. Explore the use of typography in layout and design, complete advanced typographic techniques, describe various classifications of letterforms, discover typography sources and resources, proof for content and design, use advanced typographic terminology, design and typeset multi-page layouts, Requires projects based on professional level problems designed to test the student’s practical knowledge as well as his or her creative ability and requires to complete them within deadlines and specifications.

TYPOGRAPHY-II

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Knows the anatomy of a letter and classification of typography.(Solo: 2)
2. 02 You can create a new font character and render it in graphics programs.(Solo: 3)
3. 03 Determining letters and typefaces, tracking, alignment, symbolizing and using these concepts in typographic designs.(Solo: 3)
4. 04 To characterize the history of typography, the different press and printing techniques used throughout history.(Solo: 4)
5. 05 Applying paragraphs, single-column, multi-column and modular grids in book and magazine designs.(Solo: 4)
6. 06 To be able to compare a successful or unsuccessful typographic design.(Solo: 4)
7. 07 Ability to define letters, texts, and paragraphs as design elements along with all other media elements.(Solo: 2)

Course Syllabus

Reference Books & Course Materials

1. 01 The Fundamentals of Typography by Gavin Ambrose, Paul Harris, 2006.
2. 02 Lecturer's own course notes.
3. 03 Typographie A Manual of Design by Emil Ruder, 1977.
4. 04 https://designmodo.com/letterform/

Learning Outcomes

1. L01 1- Identify (2) and Apply (3) advanced typographic techniques SOLO 2.5
2. L02 2- Describe (3) various classifications of letterforms SOLO 3
3. L03 3- Define (2) typography sources and resources SOLO 2
4. L04 4- Execute (3) and transfer (4) proof of concept with content and design SOLO 3.5
5. L05 5- Design (4) typeset and multi-page layouts SOLO 4
6. L06 6- Process (3) projects within deadlines and specifications SOLO 3

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix