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Cyprus International University
TR

TYPOGRAPHY-I

Course
GRDE205 - TYPOGRAPHY-I
Department
Graphic Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
2 + 2 + 0
Course Coordinator(s)
Asst. Prof. Dr. Gürkan GÖKAŞAN
Prerequisite
-
Keywords

Course Description

The aim of the course is to introduce students the use of typography in graphic design, look closely at the anatomy of letterforms, describe and classify type, describe various classifications of letter forms, outline the history of letter forms, use basic typographic terminology, use techniques to ensure legibility, typeset and create basic page layouts and also to have better understanding of typography principles by work with words and paragraphs, design posters and publications with relevant software. Studies the history of letterforms and typefaces and examines their uses in contemporary communications media. Emphasizes applications to specific design problems. Includes identification and specification of type and uses current technologies for copy fitting and hands-on typesetting problems.

TYPOGRAPHY-I

Evaluation Tools (Active Term)

Item Type Weight (%)
PROJECT-I Project 15
PROJECT-II Project 15
MIDTERM Midterm 30
FINAL Final 40
Total 100

Course outcomes

  1. 01 Knows the anatomy of a letter and classification of typography.(Solo: 2)
  2. 02 You can create a new font character and render it in graphics programs.(Solo: 3)
  3. 03 Determining letters and typefaces, tracking, alignment, symbolizing and using these concepts in typographic designs.(Solo: 3)
  4. 04 To characterize the history of typography, the different press and printing techniques used throughout history.(Solo: 4)
  5. 05 Applying paragraphs, single-column, multi-column and modular grids in book and magazine designs.(Solo: 4)
  6. 06 To be able to compare a successful or unsuccessful typographic design.(Solo: 4)
  7. 07 Ability to define letters, texts, and paragraphs as design elements along with all other media elements.(Solo: 2)

Course Syllabus

Week Topic
Week 1 Introduction to Course, Rules, etc.
Week 2 Introduction History of Typography Some terms,
Week 3 Characters & Scripts, Background of Typography
Week 4 Important Terms for Typography Typefaces & Fonts
Week 5 Relative & Absolute Measurements X-Height
Week 6 Letterforms Type Families Type weight variations
Week 7 MIDTERM WEEK
Week 8 MIDTERM WEEK
Week 9 True and generated superiors and inferiors...
Week 10 Calculating line lengths, Kerning and letterspacing,
Week 11 Leading, Wraps and runarounds
Week 12 Hierarchy, Printing and type realisation,
Week 13 Legibility and readability, Type as image
Week 14 Typographic posters, typographic logos and other typographic elements of graphic design...
Week 15 FINAL WEEK

Reference Books & Course Materials

  1. 01 The Fundamentals of Typography by Gavin Ambrose, Paul Harris, 2006.
  2. 02 Lecturer's own course notes.
  3. 03 Typographie A Manual of Design by Emil Ruder, 1977.
  4. 04 https://designmodo.com/letterform/

Learning Outcomes

  1. L01 The student chooses the design principles and can compare the application SOLO 4
  2. L02 The student matches(2) the relationship between image and meaning. SOLO 2
  3. L03 Student can organize(2) paragraphs, single-column, multi-column and modular grids in book and magazine designs. SOLO 2
  4. L04 To be able to compare(4) a successful or unsuccessful typographic design SOLO 4
  5. L05 Expresses(3) an idea, concept or phenomenon visually in a creative way SOLO 3
  6. L06 6- Identify (2) the anatomy of letters and List (3) the typeface classifications

Program Outcomes

  1. P01 The student chooses the design principles and can match the application
  2. P02 Students will be able to define national and international values in art and design
  3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
  4. P04 The student can adjust the time correctly to complete his / her graphic application
  5. P05 The student matches the relationship between image and meaning
  6. P06 Students can express what they see by drawing
  7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
  8. P08 Defines and lists art and design materials
  9. P09 Expresses an idea, concept or phenomenon visually in a creative way
  10. P10 Solves the design problems encountered in the process
  11. P11 Symbolizes concepts, situations, and objects in the visual context
  12. P12 Develops design projects by recalling basic graphic design principles
  13. P13 Applies technology effectively in the design process
  14. P14 Can think critically and question theoretical gains in the context
  15. P15 Relate the past, present, and future of design
  16. P16 Can perform original works related to the field and evaluate the results
  17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
  18. P18 Improves communication skills for teamwork
  19. P19 Can effectively discuss, criticize and form theory about the field
  20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
  21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  22. P22 Can associate written texts with visual images
  23. P23 Can observe and compare in the context of art criticism methods
  24. P24 Can apply legal regulations and procedures in the field
  25. P25 Be able to associate written texts with visual images

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 Average
L01 4 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.32
L02 3 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.28
L03 4 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.32
L04 4 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.36
L05 4 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.32
L06 4 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.32