GRAPHICAL COMMUNICATION-II

Course Description

Understanding visual literacy is very important since we are more exposed to visual messages in new millennium. This course aims to introduce the importance of visual communication using graphical elements to convey complex messages. Graphic designers should be able to communicate through visual language, being expert in visual matters that is useful to interdisciplinary knowledge. Studies intermediate design concepts applicable to all fields of the communication arts. This course is a conceptual course that teaches specific creative techniques with which to approach communication needs in a visual context. It is an introduction to the generation of concepts essential to Communication Design, Illustration, and Commercial Photography.

GRAPHICAL COMMUNICATION-II

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1- Describe (3) graphical communication mediums.
2. 02 2- Illustrate (3) visuals to represent Ideas or thoughts.
3. 03 3-Recognize (2) and Design4() symbols and signs.
4. 04 4- Create (4) complex projects from concept through execution
5. 05 5- Define (2) the roles and processes inherent in conceptual development and creativity"

Course Syllabus

Reference Books & Course Materials

1. 01 Ellen Lupton and Jennifer Cole Phillips, Graphic Design: The New Basics,Princeton Architectural Press, 1st edition. (ISBN-10: 1568987021)
2. 02 Graphic Communications Today, 4th Edition, William E. Ryan University of Oregon, Theodore E. Conover University of Nevada, Reno, ISBN-10: 0766820750
3. 03 Graphic Design Theory : Readings From the Field. Author: Armstrong, Helen
4. 04 Book Cover Rapid Viz : A New Method for the Rapid Visualization of Ideas (3rd Edition) Hanks, Kurt Belliston, Larry Thomson

Learning Outcomes

1. L01 With the visual literacy process (3) examine (3) the visual communication techniques. SOLO 3
2. L02 Illustrate (3) visuals to represent Ideas or thoughts. SOLO 3
3. L03 Recognize (2) the basic terms of design. SOLO 2

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix