COMMERCIAL PHOTOGRAPHY

Course Description

The main aim of Commercial Photography is to establish moderately advanced photographic practices geared towards an understanding of the commercial application and development of photographic skills. Commercial photography covers a wide range of photographic disciplines. In this course students learn the principles behind photographic lighting, study the art of portrait photography, or develop their time-lapse photography skills. In the Commercial Photography course, students will be able to build valuable technical, critical and business skills through lectures, seminars, tutorials, workshops and group works. The focus of commercial photography course is on commercial photography shooting and posing, plus lighting and creative techniques.

COMMERCIAL PHOTOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 to construct in-depth knowledge in color and black and white photography.
2. 02 to assess different photographic types and production techniques.
3. 03 to conduct the photographic equipment in studio and on location.
4. 04 to implement different editing techniques in Lightroom and Capture One.

Course Syllabus

Reference Books & Course Materials

1. 01 Scott Kelby, 2026. The iPhone Photography Book (2nd Edition): How to get professional-looking images using the awesome camera you always have with you
2. 02 Henry Carroll, 2014. Read This If You Want to Take Great Photographs
3. 03 James Luciana, 2000. Black-And-White Photography Manifest Visions: Manifest Visions : An International Collection

Learning Outcomes

1. L01 Students will apply Photography techniques to create ideas for commercial purposes SOLO 4
2. L02 Students analyze Photographs in terms of composition and frame of the object SOLO 4
3. L03 Students express their ideas about creative contents for photography SOLO 3
4. L04 Students will develop new perspectives about commercial contents SOLO 5

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix