BASIC DESIGN-II

Course Description

Basic Design II introduces primary element and forces of the dynamics of visual forms and deals with the concepts of form, space, structure, texture and color as well as the basic principles of 2D and 3D design with a special emphasis on visual perception and Gestalt theory in design. Students will learn how to build up an effective composition using collage in a context, search of an effective composition detailed from coincidental typographic arrangement, introduce symbol and sign, create abstraction and pictograms, study natural objects within a design system containing measuring, extent, texture, tones, values and effective composition. Theoretical presentations about graphic and visual communication design work fields and concepts will also examined in the course.

BASIC DESIGN-II

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Express an object visually by observation
2. 02 2. Classify design elements such as line, tone, texture, dimension
3. 03 3. Implement effective composition features
4. 04 4. Identify basic design principles
5. 05 5. Define utilisation of different mediums
6. 06 6. Describe main fields of graphic design
7. 07 7. Process design to abstract

Course Syllabus

Reference Books & Course Materials

1. 01 Bann, Stephan, Interpreting Contemporary Art, Weintraub, Linda, Making Contemporary Art; How Todays Artist Think and Work, Robertson John/McDaniel, Craig, Themes of Contemporary Art
2. 02 Francis D. K. Ching, Design Drawing, 2019.
3. 03 Basic Visual Concepts and Principles for Artists, Architects and Designers – Charles Wallschlaeger, Cynthia Busic-Synder
4. 04 Graphic Design the New Basics (Second Edition, Revised and Expanded) – Ellen Lupton and Jennifer Cole Phillips

Learning Outcomes

1. L01 1. Express an object visually by observation SOLO 0
2. L02 2. Classify design elements such as line, tone, texture, dimension SOLO 0
3. L03 3. Implement effective composition features SOLO 0
4. L04 4. Identify basic design principles SOLO 0
5. L05 5. Define utilisation of different mediums SOLO 0
6. L06 6. Describes main fields of graphic design SOLO 0
7. L07 7. Process design to abstract SOLO 0

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix