BASIC DESIGN-I

Course Description

The course focuses on the basics of design through design elements and principles such as harmony, contrast, balance, unity, dilemma, dominance, repetition, rhythm, analogy, metaphor. The course introduces colour theory and its application to design. The course examines Euclidean geometry, composition of shapes, forms and spaces with the emphasis on their visual expression such as light, colour, texture, shade, gestalt principles of perception, figure-ground relations, orientation, formal transformations, interdependence and relationships; studies on ordering systems; introduction of abstract/real concepts in a design process, as well as the principles of two and three-dimensional design, emphasizing function as a determinant. Theories of design will also be introduced.

BASIC DESIGN-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 1. Express an object visually by observation
2. 02 2. Classify design elements such as line, tone, texture, dimension
3. 03 3. Implement effective composition features
4. 04 4. Identify basic design principles
5. 05 5. Define utilisation of different mediums
6. 06 6. Describe main fields of graphic design
7. 07 7. Process design to abstract

Course Syllabus

Reference Books & Course Materials

1. 01 Lupton, Ellen Phillips & Cole, Jennifer (2015) Graphic Design: The New Basics. Princeton Architectural Press.
2. 02 Amy E. Arntson (2006) Graphic Design Basics (5rd Edition). Wadsworth Publishing
3. 03 Pentak, Stephen & Roth, Richard (2003) Color Basics. Cengage Learning.
4. 04 Kuehni, Rolf G. (2012) Color: An Introduction to Practice and Principles (3rd Edition). Wiley.

Learning Outcomes

1. L01 Recognize (2) the basic design elements and design principles. SOLO 2
2. L02 Select (2) the design principles and match (2) the application. SOLO 2
3. L03 Describe the elements of design such as points, lines and shapes SOLO 2
4. L04 Arrange (2) the time correctly to complete the application. SOLO 2

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix