CREATIVITY IN ADVERTISING

Course Description

Creativity in Advertising course focuses on the question of what makes an ad creative and helps the students to recognize that without creativity there will be no effective advertising. The course examines the concept of creativity and various creative approaches and styles employed in different forms of advertising. The students will examine and critically reflect on a variety of advertisements. They will also design their own ads and experience the challenges in coming up with a creative idea. In the end of the course it is aimed that the students have a solid idea why creativity is so important in advertising.

CREATIVITY IN ADVERTISING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Tom Altstiel, et al (2022), Advertising Creative: Strategy, Copy, and Design, SAGE Publications, Inc; Sixth edition
2. 02 Bonnie L. Drewniany and A. Jerome Jewler (2010), Creative Strategy in Advertising, Wadsworth Publishing; 10th edition
3. 03 Adam Harrell (2016), Creative Direction in a Digital World, CRC Press; 1st edition
4. 04 Rick Webb (2015), Agency: Starting a Creative Firm in the Age of Digital Marketing, Springer; 1st edition

Learning Outcomes

1. L01 Explain the concept of creative thinking and its application in various design contexts SOLO 4
2. L02 Design creative social media posts, including promoting international events SOLO 5
3. L03 Demonstrate creativity in visual communication through social media posts SOLO 4
4. L04 Analyze creative artworks including posters SOLO 4
5. L05 Describe ethics in advertising design SOLO 3

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix