FUNDAMENTALS OF ADVERTISING DESIGN

Course Description

This course is designed to introduce students to the fundamentals of advertising design and serves as an introduction to design in advertising. The course will explore different roles and functions of advertising and will discuss the importance of design in advertising. Students will become familiar with some of the basic techniques in advertising design and will learn to use some of the programs such as Corel Draw and Photoshop. Using these programs students will practice creating visual elements and combining these elements with powerful advertising messages with an aim of persuading the target consumers. Students will learn that a good design is a powerful tool, which helps communicate the advertising message to the consumers.

FUNDAMENTALS OF ADVERTISING DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Purple Cow, Transform Your Business By Being Remarkable - Seth Godin

Learning Outcomes

1. Identify advertising designs that use core design principles (contrast, hierarchy, etc.). SOLO 2
2. L02 Apply visual communication techniques to create advertising materials that integrate persuasive messaging with effective design. SOLO 3
3. L03 Demonstrate foundational proficiency in Adobe InDesign and Adobe Photoshop by producing layouts, edited images, and digital/print-ready advertising pieces. SOLO 4
4. L04 Design print and digital advertisements that capture attention, convey clear brand messages, and aim to persuade target audiences. SOLO 4
5. L05 Develop a mini campaign concept (print + digital) that shows creative consistency across media and embodies the principle of being “remarkable.” SOLO 5

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix