COLOUR CULTURE

Course Description

This course covers the basic principles, theories and their applications of colours. Colour theory create a logical structure for colour. There are three basic categories of colour theory: The colour wheel, colour harmony, and the context of how colours are used. The student develops working skills with thinking and information of colour design for a variety of visual effects. This course involves the development of colour perception, expression, and application in traditional and digital imagery, using two-dimensional formats through a series of problem-solving exercises and projects. To understand the creative use of colour; the chemical, physical and psychological aspects of colour. It also allows researching the colour culture of different countries.

COLOUR CULTURE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Implement (4) the colour theory in design works.
2. 02 2. Analyze (4) of cultural, psychological and symbolic effects of the colours.
3. 03 3. Select (3) the colors suitable for the target audience of a project.
4. 04 4. Develop (4) colour perception.
5. 05 5. Solve (3) the design problems related to colour.

Course Syllabus

Reference Books & Course Materials

1. 01 Lecturer's own notes (https://moodle.ciu.edu.tr)
2. 02 Biggam, C. P. & Wolf, K. (2021) A Cultural History of Color: Volumes 1-6. Bloomsbury Academic.
3. 03 Gage, J. (2009) Colour and Culture: Practice and meaning from antiquity to abstraction. Thames & Hudson.
4. 04 Walch, M. & Hope, A., 1995) Living colours: The definitive guide to color palettes through the ages. Chronicle Books.

Learning Outcomes

1. L01 Students develop (5) their knowledge of colour and their skills in its use, and apply (4) colour theory in their design work. SOLO 4.5
2. L02 Analyze (4) of cultural, psychological and symbolic effects of the colours. SOLO 4
3. L03 Select (3) the colors suitable for the target audience of a project. SOLO 3

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix