Research Methods for Communication

Course Description

An investigation of fundamentals of applied social science research techniques focusing on communication studies. In the concept of the course, research processes, theory construction and hypothesis development, basic choices in research design including focus group interviews, case studies, survey research and experimentation; sampling design; measurement and instrument design; reliability and validity in measurement, and exploratory and confirmatory factor analysis are examined.

Research Methods for Communication

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Berger, A. A. (2017). Media analysis techniques. Sage Publications.
2. 02 Abu-Bader, S. H. (2021). Using statistical methods in social science research: With a complete SPSS guide. Oxford University Press, USA.
3. 03 Kraiwanit, T., Limna, P., & Siripipatthanakul, S. (2023). NVivo for social sciences and management studies: A systematic review. Advance Knowledge for Executives, 2(3), 1-11.
4. 04 Brennen, B. S. (2021). Qualitative research methods for media studies. routledge.

Learning Outcomes

1. L01 Students will be able to identify, compare, and evaluate different research methodologies. SOLO 2
2. L02 Students will design and execute basic communication research projects, applying appropriate data collection methods, sampling techniques, and ethical considerations. SOLO 4
3. L03 Students will be able to analyze qualitative and quantitative data using relevant tools and methods, and interpret research findings in the context of communication theory and practice. SOLO 4
4. L04 Students will critically assess published communication research, identifying strengths, weaknesses, and the implications of the research findings for theory, practice, and policy. SOLO 5

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix