INTRODUCTION TO MASS COMMUNICATION

Course Description

This course introduces students to the structure and functions of mass media, with special attention to emerging information technologies. It is designed to introduce communication students to the various media industries, including print and digital media. The impact of the mass media on lifestyles, public opinion, governance and business are also studied. Special attention is given to the historical background of traditional mass communication tools such as books, newspapers, magazines, radio and television by comparing their significance and influence on daily life of society, as well as their impact on the economy. The course also addresses the fundamental elements in the communication process and their significance to media relations.

INTRODUCTION TO MASS COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Evaluate the significance of mass communication
2. 02 2. Define the functions of mass communication
3. 03 3. Analyze mass media as the vehicles used in mass communication process, their significance and impact on society
4. 04 4. Interpret filters and noise as impediments to communication

Course Syllabus

Reference Books & Course Materials

1. 01 1. James Wilson, Stan Le Roy Wilson; Mass Media, Mass Culture, An Introduction, (Fifth Edition) (2001) McGraw Hill
2. 02 2. Stanley J. Baran; Introduction to Mass Communication: Media Literacy and Culture, (Eighth Edition) (2014) McGraw Hill
3. 03 3. Joseph R. Dominick; The Dynamics of Mass Communication, Media in Transition, (Twelfth Edition) (2012) McGraw Hill
4. 04 4. John Vivian; The Media of Mass Communication, (Eleventh Edition) (2012) Pearson

Learning Outcomes

1. L01 1. Evaluate the significance of mass communication
2. L02 2. Define the functions of mass communication
3. L03 3. Analyze mass media as the vehicles used in mass communication process, their significance and impact on society
4. L04 4. Interpret filters and noise as impediments to communication

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix