Marketing Strategies for Hospitality Operations

Course Description

This course helps managers determine, select and implement strategies that will make their organizations more competitive on the market. The aim of this course is to present the concepts, methods and procedures that will enhance strategic (marketing management) decision-making to decision makers. Advanced marketing strategies will be transferred within this course. With this course, it is aimed to transfer the mentioned elements to the students through simulations for real marketing campaign developments for business in tourism and hospitality sector. This course also indoctrinates students the steps to be taken to achieve profit with effective advertising, sales and public relations management by developing market analytics, competition and product, (b) financial budget planning, and (c) short-term and comprehensive strategies will be examined.

Marketing Strategies for Hospitality Operations

Evaluation Tools (Active Term)

Course outcomes

1. 01 Explain the key impacts on strategy making and developing a marketing strategy.
2. 02 Applying techniques regarding to the internal and external forces driving a company.
3. 03 Demonstrate the role of stakeholders in strategic development.
4. 04 Develop the theme to contribute to development of sustainable strategies.
5. 05 Implement marketing communications and understanding the role of branding in a company’s strategy.
6. 06 Describe the interplay between technology and people when implementing marketing strategies.
7. 07 Explain organizational culture and its impact for success
8. 08 Discuss globalization and its impact on lives of consumers and organisations.

Course Syllabus

Reference Books & Course Materials

1. 01 Hooley, G., Piercy , N., Nicoulaud, B., Rudd, J., & Lee, N. (2024). Marketing Strategy and Competitive Positioning, 8th edition. Pearson.
2. 02 Articles related to the subject

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 Develops and deepens the current and advanced knowledge in the field based on the qualifications of the master's degree at the level of research and expertise and reaches original definitions that will bring innovation to the field.
2. P02 To have the most advanced knowledge to contribute to the field of Tourism Management
3. P03 Comprehends the interdisciplinary interaction related to the field of Tourism Management; draws original conclusions by using knowledge that requires expertise in analyzing, synthesizing and evaluating new and complex ideas.
4. P04 Has the ability to interpret, analyze, identify problems and propose solutions by using the knowledge acquired in the field in decisions, practices and behaviors.
5. P05 Has the ability to transfer information about Tourism Management to peers.
6. P06 Performs a study independently on subjects requiring expertise in the field of Tourism Management.
7. P07 Takes responsibility in accordance with the objectives of the project as the project director or participant.
8. P08 Determines vision, aim and target for organization / institution.
9. P09 Evaluates the acquired knowledge and skills critically.
10. P10 To be able to lead by considering cultural sensitivities.
11. P11 Develops new ideas and procedures, including research in the field of profession and learning.
12. P12 Willingness to seek innovation
13. P13 Transfers his / her thoughts and suggestions in writing and orally at the level of knowledge and skills acquired in the field of Tourism Management
14. P14 Communicates with those who work in the field of Tourism Management.
15. P15 Has enough awareness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
16. P16 Communicates verbally and in writing using at least the European Language Portfolio C1 General Level approved by YÖDAK.
17. P17 Uses computer software, information and communication technologies at the level of data entry and analysis related to Tourism Management.
18. P18 Provides originality and contribution to the studies to be conducted in the field of Tourism Management.
19. P19 Make strategic plan and develop strategy for organization / institution.
20. P20 92/5000 Acts and internalizes business and social ethical values in the Academy and the Professional work
21. P21 Publishes at least one scientific article related to the field of Tourism Management in national / international refereed journals (SSCI indexed).
22. P22 Able to perform an original work that brings innovation to the field of Tourism Management independently.
23. P23 Able to systematically transfer and disseminate his / her original studies related to tourism management in written / oral / visual form by supporting with quantitative / qualitative data.

Po-Lo Matrix

The PO-LO matrix has not been populated yet.