NICHE TOURISM

Course Description

Niche Tourism is a course designed to provide students with an understanding of the different types of tourism that exist beyond the mainstream. The course will explore the concept of niche tourism, its various forms, and the factors that drive demand for niche tourism products and services. Students will learn about the different types of niche tourism, such as adventure tourism, cultural tourism, eco-tourism, medical tourism, and many others. They will also explore the characteristics of niche tourists, including their motivations, preferences, and behaviors. The course will examine the role of niche tourism in the tourism industry and its contribution to economic development and sustainability. The course will also explore the challenges and opportunities associated with managing niche tourism, including issues related to sustainability, community involvement, and stakeholder engagement.

NICHE TOURISM

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Novelli M. (Ed). (2005). Niche Tourism Contemporary issues, trends and cases. Oxford: Elsevier Butterworth-Heinemann
2. 02 Douglas, N., and Douglas, N.: Special Interest Tourism, Milton, Latest Edition, Wiley.
3. 03 Fayos-Solà, E., and Cooper, C.: The Future of Tourism: Innovation and Sustainability, Cham, Latest Edition, Switzerland: Springer.
4. 04 Smith, M., MacLeod, N., and Hart Roberson, M.: Key Concepts in Tourist Studies, Latest Edition, London: Sage.

Learning Outcomes

1. L01 Students will be able to define tourism products and niche markets. SOLO 2
2. L02 Students will be able to describe a range of new emerging forms and trends of tourism. SOLO 3
3. L03 Students will be able to identify and analyze the impact of niche tourism on contemporary society. SOLO 2
4. L04 Students will be able to describe a particular niche market and its associated market segment. SOLO 3
5. L05 Students will be able to identify the strengths of a destination and develop ideas for niche market development. SOLO 2
6. L06 Students will be able to create a specific itinerary/product based on a specific niche market. SOLO 5

Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix