STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY

Course Description

This course provides an in-depth approach to effectively managing internal resources—such as people, knowledge, financial capital, and physical assets—while establishing, developing, and nurturing relationships with external stakeholders, including guests, suppliers, owners, franchisors, venture partners, and government entities. Additionally, it presents a strategic management framework tailored for the international hospitality sector, utilizing a case study method to examine contemporary issues like innovation, entrepreneurship, leadership, ethics, franchising, and corporate social responsibility in a global context. The key learning focuses on the strategic skills essential for navigating the intensely competitive hospitality landscape alongside resource acquisition, development, and management strategies that create a competitive edge.

STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY

Evaluation Tools (Active Term)

Course outcomes

1. 01 Ability to identify the most important elements of the broad environment, including the sociocultural, economic, political, and technological contexts.nly in tourism and hospitality, but also applicable to numerous other fields.
2. 02 Ability to list and explain the various tactics managers can use to influence stakeholders.
3. 03 Evaluating the types of knowledge which are more likely to be associated with a sustainable competitive advantage.
4. 04 Ability to distinguish the business - level strategy of any hospitality organization by determining if it is a cost leader, differentiator, or best value and whether it addresses a broad or narrow market focus.
5. 05 Ability to discuss the three different perspectives or approaches used in understanding strategy, including the traditional perspective, the resource - based view, and the stakeholder view.

Course Syllabus

Reference Books & Course Materials

1. 01 Enz A. C., 2010. Hospitality Strategic Management: Concepts and Cases, 2nd Ed. Wiley and Sons.
2. 02 Hussey D., 2008. Strategic Management: From theory to implementation, 4th Ed. Butterworth-Heinemann.
3. 03 Evans, N., Stonehouse, G., & Campbell, D. (2003). Strategic management for travel and tourism. Butterworth-Heinemann.
4. 04 Case Studies

Learning Outcomes

1. L01 Ability to identify the most important elements of the broad environment, including the socio-cultural, economic, political, and technological contexts in tourism and hospitality, but also applicable to numerous other fields. SOLO 2
2. L02 Ability to list and explain the various tactics managers can use to influence stakeholders. SOLO 4
3. L03 Assess what types of knowledge are more likely to be associated with a sustainable competitive advantage. SOLO 5
4. L04 The capability to distinguish the business - level strategy of any hospitality organization by determining if it is a cost leader, differentiator, or best value and whether it addresses a broad or narrow market focus. SOLO 4
5. L05 Ability to discuss the three different perspectives or approaches used in understanding strategy, including the traditional perspective, the resource - based view, and the stakeholder view. SOLO 5

Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix