TOURISM AND HOSPITALITY RESEARCH

Course Description

This course provides a comprehensive introduction to research methodologies and techniques applicable in the fields of tourism and hospitality. Students will explore various research paradigms, designs, and methods. The course emphasizes the importance of rigorous research practices in addressing industry challenges and enhancing decision-making processes. Throughout the course, students will learn to formulate research questions, develop hypotheses, design research studies, and analyze data using appropriate tools and software. Special attention will be given to ethical considerations, sampling techniques, and the application of statistical methods in tourism and hospitality research.

TOURISM AND HOSPITALITY RESEARCH

Evaluation Tools (Active Term)

Course outcomes

1. 01 Discuss and evaluate research and the need for research, not only in tourism and hospitality but also applicable to numerous other fields
2. 02 Applies data collection and interprets data for analysis
3. 03 Criticize and evaluate the strength and limitations of various research designs
4. 04 Discuss and explain the nature of social scientific research
5. 05 Develop insightful and practical research question

Course Syllabus

Reference Books & Course Materials

1. 01 Veal, A. J. (2019). Research methods for leisure and tourism. Pearson Uk.
2. 02 Altinay, L., & Paraskevas, A. (2009). Planning research in hospitality & tourism. Routledge.

Learning Outcomes

1. L01 Students will be able to define the basic concepts and theories underlying tourism and hospitality research. SOLO 2
2. L02 Students will be able to select appropriate research methods and designs for various research questions and objectives. SOLO 2
3. L03 Students will be able to apply data collection techniques and analyze data using relevant statistical and qualitative tools. SOLO 3
4. L04 Students will be able to evaluate research literature and identify gaps for future study. SOLO 5
5. L05 Students will be able to implement ethical guidelines and standards in research practice. SOLO 4
6. L06 Students will be able to clarify present research findings in written reports and presentations. SOLO 3
7. L07 Students will be able to define the basic concepts and theories underlying tourism and hospitality research. SOLO 2

Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix