TRAVEL AND TOUR OPERATIONS

Course Description

The travel industry is one of the five key sectors within the broader tourism industry. Travel agencies and tour operators play a significant role in the growth and development of this sector. This course aims to explore the history of travel while providing a comprehensive overview of travel agencies and tour operators and their contributions to the tourism industry. Students will learn about the evolution of tour operations, the organization and marketing of package tours, reservation processes, and the administration of tour operations. The primary objective of this course is to equip students with fundamental skills for managing tour and travel operations, along with an understanding of the core principles governing travel agencies and tour operators.

TRAVEL AND TOUR OPERATIONS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. To be able to identify travel industry's structure and attributes.
2. 02 2. To be able to define the functions and activities of travel agencies.
3. 03 3. To be able to characterize and evaluate tour operating.
4. 04 4. To be able to plan, organize and conduct package tour.

Course Syllabus

Reference Books & Course Materials

1. 01 Operations Management in the Travel Industry (2016) by Peter Robinson, Paul Fallon, Harry Cameron and John Crotts. CABI Publishing.
2. 02 The Business of Travel Agency & Tour Operations Management (2012) by A. K. Bhatia. Sterling Publishers.
3. 03 Tour Operators and Operations: Development, Management & Responsibility (2018) by Jacqueline Holland & David Leslie. CABI Publishing.

Learning Outcomes

1. L01 Students will be able to explain travel and travel agency business in the past, present and in the future. SOLO 3
2. L02 Students will be able to analyze travel agency operations and functions of retail travel agencies. SOLO 5
3. L03 Students will be able to explain the details of ticketing, e-ticketing, the meaning of Pre-paid Ticket Advice (PTA) and the importance of travel insurance. SOLO 3
4. L04 Students will be able to evaluate different categories of tour operators and different impacts of tour operations on tourist destinations. SOLO 5
5. L05 Students will be able to define the basics of itinerary of planning, the basic guidelines of making an itinerary and various resources for planning travel itineraries. SOLO 3
6. L06 Students will be able to define what a package tour is and explain planning and pricing a package tour. SOLO 3
7. L07 Students will be able to develop a perspective on inbound and outbound tour management with different aspects. SOLO 5
8. L08 Students will be able to explain different forms of travel associations, structure of associations, membership criteria, etc. SOLO 3

Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix