CASE STUDIES IN BUSINESS
- Course
- BUSN204 - CASE STUDIES IN BUSINESS
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
The objective of the course is to make students gaining ideas of processes and rules employed by the companies in the pursuit of their missions and visions by visits to firms. With these trips, the students will find the opportunities to have wider aspects for the applications of theories. During trips students ask questions from all cadres of management and employees to buttress theoretical knowledge; see and learn work flow process in business until production is ascertained with vision and mission of the organization being fulfilled. The course is a bridge of theoretical knowledge to practicality of business theories.
CASE STUDIES IN BUSINESS
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will be able to identify different management, marketing, finance, entrepreneurship, ethics, and accounting practices
- 02 They will assess and discuss the nature of business and its environment
- 03 They will be able to distinguish the global nature and context of business
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Case study method/Assignment |
| Week 3 | Analysing case studies on management/ Assignment |
| Week 4 | Analysing case studies on marketing/Assignment |
| Week 5 | Analysing case studies on entrepreneurship/Assignment |
| Week 6 | Analysing case studies on HRM/Assignment |
| Week 7 | Analysing case studies on HRM/Assignment |
| Week 8 | Mid-term week |
| Week 9 | Developing your own case study/Presentations |
| Week 10 | Developing your own case study/Presentations |
| Week 11 | Developing your own case study/Presentations |
| Week 12 | Developing your own case study/Presentations |
| Week 13 | Developing your own case study/Presentations |
| Week 14 | Final exam |
| Week 15 | - |
Reference Books & Course Materials
- 01 The Case study Handbook, How to read, discuss and write persuasively about cases
- 02 Case Study Research Design and Methods 2ndEd 1994. Robert K. Yin Sage Publications
- 03 Various case studies
Learning Outcomes
- L01 Students will be able to identify different management, marketing, finance, entrepreneurship, ethics, and accounting practices SOLO 2
- L02 They will assess and discuss the nature of business and its environment SOLO 5
- L03 They will be able to distinguish the global nature and context of business SOLO 4
Program Outcomes
- P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
- P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
- P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
- P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
- P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
- P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
- P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
- P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
- P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
- P10 10. Students will be able to acquire effective teamwork skills.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - |