STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES

Course Description

All tourism and hospitality sector enterprises should use strategic management theories in a systematic way to perceive competing companies in their environment and evaluate them for the purpose of developing each field of competitive advantage. The aim of this course is to provide the students with the necessary training to gain strategic management and systematic thinking process. This course also aims to provide students with the opportunity to understand implement and critically evaluate strategic analysis for tourism organizations and destinations. It analyzes and criticizes the strategies of specific tourism organizations and destinations, and provides an understanding and critical evaluation of the factors that can contribute to a successful strategy. It ensures that the students evaluate the strategies, their suitability and whether they are successful.

STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Identify terms and process of strategic management
2. 02 2. Combine strategic management concepts with practice
3. 03 3. Outline strategic management process
4. 04 4. Exemplify main strategies
5. 05 5. Generate solutions to problems companies might encounter during practice

Course Syllabus

Reference Books & Course Materials

1. 01 1. J.D. Hunger & T. L. Wheelen, Essentials of Strategic Management, Fourth Edition, Pearson International Edition, N.J., 2012.
2. 02 2. Minzberg, H. Strategy Safari, The Free Press, NewYork, 1998.
3. 03 3. Good Strategy, Bad Strategy. The Difference and Why it matters. Rumelt, Profile Books
4. 04 4. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov.-Dec. 1996.

Learning Outcomes

1. L01 1. Should be familiar with the terms and process of strategic management.
2. L02 2. Should be able to perform a SWOT analysis.
3. L03 3. Should be familiar with business level and corporate level strategies.
4. L04 4. Should be familiar with corporate governance.

Program Outcomes

1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
4. P04 4. Tourism and Hotel Management, accounting and finance issues.
5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
6. P06 6. Understands the interaction between disciplines related to tourism.
7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix