INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
- Course
- TRHM101 - INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
- Department
- Tourism and Hotel Management - English - Master
- Course Type
- Scientific Preparation
- Status
- Required
- Language
- English
- Credit
- 0
- ECTS
- 8
- T+P+L
- 0 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Marjan KAMYABI
- Prerequisite
- -
- Keywords
Course Description
.
INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm | Midterm | 30 |
| Final exam | Final | 40 |
| Presentation | Presentation | 15 |
| Project | Project | 15 |
| Total | 100 | |
Course outcomes
- 01 Describe the basic concepts and conceptual classifications of hospitality and tourism industries.
- 02 Classify the various forms of accommodation facilities and their structures and competence in distinguishing features of those forms.
- 03 Categorize to use and interpret accommodation operations and their functions.
- 04 Clarify the meaning and importance of management information systems for hospitality and tourism industries.
- 05 Discuss in studying food and beverage operations to be able to find strategic solutions to their problems.
- 06 Analyse to practices taking place in varoius areas of hospitality industry.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Welcoming the students, Introducing syllabus and giving general info about the course. |
| Week 2 | A general introduction to tourism (tourism as a global activity, tourism as an area of study, tourism as an integrated system, production and consumption of tourism). |
| Week 3 | The evolution and development of tourism (tourism, history and the past, the origins of modern tourism, the rise of mass tourism, tourism in twentieth century ) |
| Week 4 | Understanding tourism demand (the elements of tourism demand, the factors influencing tourism demand, measuring tourism demand, future demand for tourism) |
| Week 5 | Understanding tourist as a consumer (who is tourist?, tourist motivations, tourists’ decision-making process, tourist segmentation). |
| Week 6 | Understanding the tourism Industry (an introductory framework of tourism supply, information communication technologies and e-tourism, travel intermediaries: tour operators and travel agents). |
| Week 7 | Understanding the tourism industry (transporting of the tourists, tourism accommodation and hospitality, visitor attractions |
| Week 8 | Midterm Examination |
| Week 9 | Midterm Examination |
| Week 10 | Managing tourist operations (HRM in tourism, financing tourism operations, tourism and entrepreneurship). |
| Week 11 | Managing tourist operations (the role of public sector in tourism, marketing tourism, marketing tourism destinations) |
| Week 12 | The impacts of tourism (tourism economic impacts, tourism social and cultural impacts, tourism environmental impacts). |
| Week 13 | Trends and themes in the use of tourism resources (Urban tourism, Rural Tourism, Cultural tourism, Ecotourism (ecological tourism, agro tourism, Coastal and resort tourism, gastronomy tourism). |
| Week 14 | Managing tourist activities (planning and managing tourist experience, tourist health and safety, global challenges for tourism, event tourism, the future of tourism). |
| Week 15 | Review for final exam |
Reference Books & Course Materials
- 01 Tourism: A Modern Synthesis by Stephen J. Page and Joanne Connel
- 02 Tourism: Principles, Practices, Philosophies by Charles R. Goeldner, J. R. Brent Ritchie
Learning Outcomes
- L01 Ability to undesrtand the descriptions of basic concepts and conceptual classifications of hospitality and tourism industries.
- L02 Ability to understand various forms of accomodation facilities and their structures and competence in distinguishing features of those forms.
- L03 Competence to use and interpet accomodation operations and their functions.
- L04 .capability of understanding the meaning and importance of management information systems for hospitality and tourism industries.
- L05 Competency in studying food and beverage operations to be able to find strategic solutions to their problems.
- L06 Ability to analyse to practices taking place in varoius areas of hospitality industry.
Program Outcomes
- P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
- P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
- P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
- P04 4. Tourism and Hotel Management, accounting and finance issues.
- P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
- P06 6. Understands the interaction between disciplines related to tourism.
- P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
- P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
- P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
- P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
- P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
- P12 12. Knows at least one foreign language which is valid in the field of tourism management.
- P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
- P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
- P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
- P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L05 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L06 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |