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CONCEPT DEVELOPMENT

Course
VICD415 - CONCEPT DEVELOPMENT
Department
Visual Communication Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
4
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

Concept development renders student's own vision and aims to stimulate her generating an idea, a concept in her work. The course is coaching that extends from a personal to practical and occupational levels following from the project student would like to realise. Course runs through the coaching direction the student necessitates and focuses on it. Developing concept is examined within the relationship between the suggested, apparent idea and its practicability, the medium student works with. In the end of the course it is aimed that the students have a solid idea why creativity is so important in visual communication design.

CONCEPT DEVELOPMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Week Topic
Week 1 Course introduction, overall structure and requirements.
Week 2 Understanding creative thinking, idea generation and concept development worklow.
Week 3 Design principles ( shapes, color, contrast, balance, harmony), digital tools and class workshop.
Week 4 Research, mood boards and reference development.
Week 5 Visual polishing techniques. Design workshop.
Week 6 Design files, layouts, composition and presentation setup.
Week 7 Design evaluation. Analysis, critique and feedback session.
Week 8 Midterm projects.
Week 9 Midterm projects.
Week 10 Introduction to character development.
Week 11 Character design fundementals and class workshop.
Week 12 Composition development, harmony of multiple design elements.
Week 13 Portfolio session.
Week 14 Final projects.
Week 15 Final Projects.

Reference Books & Course Materials

No reference books have been listed.

Learning Outcomes

  1. L01 Design original visual concepts using creative thinking methods and structured concept development workflows. SOLO 5
  2. L02 Analyze design principles, references, and visual structures to build balanced and effective compositions. SOLO 4
  3. L03 Design characters and visual concepts by integrating form, color, harmony, and multiple design elements. SOLO 4
  4. L04 Demonstrate concept projects professionally through structured layouts, polished visuals, and clear presentation setup. SOLO 4

Program Outcomes

  1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
  2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
  3. P03 Students have knowledge about theories in the field of radio, television and cinema.
  4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
  5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
  6. P06 Students know the types of programs in radio and television broadcasting.
  7. P07 Students know the genres and trends of Cinema.
  8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
  9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
  10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
  11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
  12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
  13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
  14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
  15. P15 Students have knowledge about Radio and Television management.
  16. P16 Students know the standards in field-specific products.
  17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 P17 Average
L01 - - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - - -