MEDIA LITERACY

Course Description

This course aims to develop students’ ability to effectively and efficiently examine, interpret, and evaluate the underlying messages contained within media texts, and to provide an understanding of their social, cultural and political influences. This course is designed as a study in media analysis from critical perspectives; special emphasis is placed on the skills needed to evaluate selected shows, newspapers, advertisements, magazines and films. This course introduces students to focus on how the media is used to construct meaning, and the critical approach and methods used to analyze and understand it. Methods of critical writing appropriate to media analysis will be also emphasized.

MEDIA LITERACY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1.Describe the basic concepts in media literacy
2. 02 2. Assess the role of media in society
3. 03 3. Define the distinctive characteristics of each medium
4. 04 4. Analyze media content

Course Syllabus

Reference Books & Course Materials

1. 01 Stanley J. Baran. (2023). Introduction to Mass Communication: Media Literacy and Culture, 3rd Edditiion. McGraw Hill LLC.
2. 02 Pernisco, N. (2020). Media Literacy: An essential guide to critical thinking skills for our complex digital world (3rd Ed)

Learning Outcomes

1. L01 Students will be able to describe the basic concepts of media literacy SOLO 3
2. L02 Students will be able to assess the role of media in society SOLO 5
3. L03 Students will be able to define the distinctive characteristics of each medium SOLO 2
4. L04 Students will be able to analyze media content SOLO 4

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

Po-Lo Matrix