VISUAL PERCEPTION AND DESIGN

Course Description

Visual process comprises a complex structure, dependent on the source, physiology and the entire conscience dynamics. Information based on perception is dependent on the resultant of logic and brain activities. Within the scope of Visual Perception and Design, it is aimed to improve talents and skills of the students related with perception, visual perception, visual thinking, visual analysis, design, creativity and observation. Within this perspective the course concentrates on basic and advanced elements in design and their interactions with visual perception as well as the importance of working memory and brain processes. The scope of the course also contains theoretical views about visual perception and design.

VISUAL PERCEPTION AND DESIGN

Evaluation Tools (Active Term)

Course outcomes

1. 01 to define basic concepts related to visual communication design and perception.
2. 02 to classify visual concept, theories and perception.
3. 03 to analyse visual concepts, theories and perception.
4. 04 to construct a visual design reflecting basic elements of design and perception.
5. 05 to evaluate visual designs and perception techniques.

Course Syllabus

Reference Books & Course Materials

1. 01 Poulin, R. (2012). The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles. Rockport Publishers.
2. 02 Donis A. Dondis. (1973). A Primer of Visual Literacy
3. 03 Ellen Lupton, Jennifer (2015). Graphic Design: The New Basics

Learning Outcomes

1. L01 Describe the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 3
2. L02 Express foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 3
3. L03 Formulate the relationship between reality and representation. SOLO 3
4. L04 Combine visual comprehension, critical thinking skills and cultural awareness. SOLO 3

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix