TOURISM INFORMATION GUIDE

Course Description

The course offers participants the opportunity to develop the professional, technical, social and administrative skills needed to deliver a high quality tour guiding service for tourists visiting. Tour guides plan and implement tour itineraries groups in many contexts. Guides require the ability to retain facts, figures and folklore and present the information to tourists in an entertaining and interesting way. In this lesson you will learn how to: Understand the structures and profiles of the tourism and hospitality sectors. • Employ a range of communication, information and customer care skills. Manage and conduct tours on behalf of a tour operator/provider or as a self-employed guide. • Implement best safety and environmental practices. • Implement tour management skills and techniques.

TOURISM INFORMATION GUIDE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Operations Management in the Travel Industry (2016) by Peter Robinson, Paul Fallon, Harry Cameron and John Crotts. CABI Publishing.
2. 02 The Business of Travel Agency & Tour Operations Management (2012) by A. K. Bhatia. Sterling Publishers.
3. 03 Tour Operators and Operations: Development, Management & Responsibility (2018) by Jacqueline Holland & David Leslie. CABI Publishing.
4. 04 Tour Guiding: The Ultimate Guide to Theory and Practice (2021) by Cosmos Sracooh & Kwaku Passah Snr. DAkpabli & Associates.

Learning Outcomes

1. L01 Students will be able to demonstrate a comprehensive understanding of the travel industry's structure and the role of tour operators. SOLO 4
2. L02 Students will be able to analyze the key responsibilities and attributes of professional tour guides. SOLO 4
3. L03 Students will be able to develop effective communication and storytelling skills to engage tour participants. SOLO 5
4. L04 Students will be able to apply ethical standards and best practices in tour guiding. SOLO 3
5. L05 Students will be able to design detailed tour itineraries that meet client needs and expectations. SOLO 4
6. L06 Students will be able to identify group dynamics and address challenges during guided tours. SOLO 2
7. L07 Students will be able to recognize cultural sensitivities and incorporate inclusivity in tour guiding practices. SOLO 2
8. L08 Students will be able to evaluate the impact of tour guiding on customer satisfaction and overall travel experiences. SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix